Group Account Director

About the Role

Within the WPP Unite structure, Barrows is seeking a dynamic and results-oriented Group Account Director to lead commerce-focused client relationships across Unilever brand categories including Personal Care, Beauty & Wellbeing, Nutrition, and Home Care. This role involves senior client leadership, team management, commercial oversight, and driving strong integrated commerce programs.

Responsibilities

• Lead development of business strategy for the client portfolio and deliver profitable growth.
• Build strong senior client relationships and develop a deep understanding of their business needs and priorities.
• Identify and develop new business and organic growth opportunities.
• Lead and develop an internal team of Account Directors and Managers.
• Set clear expectations, provide feedback, and drive accountability across the team.
• Motivate, inspire, and contribute positively to the culture of WPP Unite and Barrows.
• Monitor program performance against client objectives and recommend opportunities to optimize.
• Partner closely with Strategy, Creative, Design, and other teams to identify solutions and bring ideas through to execution.
• Lead commercial scoping, pricing, forecasting, and management of client scopes of work.
• Proactively manage changes to scope, timelines, and deliverables and set clear expectations with clients and internal teams.
• Apply strong strategic thinking to connect Barrows’ capabilities with client growth objectives.
• Provide clear reporting, analysis, and business updates to internal stakeholders.

Qualifications

• 10+ years of experience within a marketing agency, retailer, commerce, or digital organization.
• Strong experience leading senior client relationships and integrated account teams.
• Experience with shopper marketing, retail, brand, and trade activation.
• CPG experience strongly preferred.
• Strong business and financial acumen.
• Experience with commercial scoping, forecasting, and account financial management.
• Proven track record of growing client relationships and identifying new revenue opportunities.
• Strong leadership and interpersonal skills.
• Entrepreneurial mindset with a hunger for growth.
• Collaborative, proactive, and comfortable working in a fast-paced environment.
• Ability to be decisive, pragmatic, and perform well under pressure.
• Highly organized, accountable, and attentive to detail.

Pay

The salary range for this role is $152,500 - $181,000. Exact compensation will be determined based on individual experience.

Benefits

• Unlimited PTO
• Hybrid schedule - 3 days in office
• Medical, Dental, Vision (with an option for free medical care)
• 401K with a percentage match
• Various maternity/paternity leave options
• Fully funded disability and life insurance options
• Headspace subscription
• Wellness Stipend
• And more...