Jobs · Analyst · Oklahoma

Griffin Media Digital Meteorologist

Griffin Media · Tulsa, OK · 3 wk ago
AnalystFull-time

About the role

As a Digital Meteorologist, you will join Oklahoma's Own weather team, bringing accurate, engaging forecasts to audiences statewide across streaming, web, apps and social media. You will regularly lead and coordinate statewide weather streams, working alongside the News 9 and News On 6 Weather Experts, Griffin Media Weather Observers with resources from across the state. This is a digital-first role with a strong emphasis on live streaming, severe weather coverage, and creative digital storytelling. You will help audiences understand how weather affects their day and their safety no matter where or how they choose to watch. Reporting to the Director of Multi-Market Digital Content, you will play a key part in showcasing Griffin Media's combined weather expertise as one trusted, statewide authority, helping keep Oklahomans safe, informed, and connected.

Responsibilities

  • Lead and participate in live statewide weather streams, including daily forecast updates, developing weather events, and severe weather coverage, collaborating with News 9 and News On 6 Meteorologists to showcase the expertise and personalities of both weather teams.
  • Incorporate Griffin Media Meteorologists, Weather Observers and other statewide resources into live and digital coverage.
  • Develop and coordinate recurring weather programming for CTV/FAST and other streaming platforms.
  • Engage directly with digital audiences by answering weather questions, providing clear and meteorologically sound explanations, and repurposing live coverage into compelling social and digital content.
  • Oversee and contribute to daily forecast articles and platform-specific weather content for Facebook, Instagram, YouTube, TikTok and other channels, with strong attention to writing, headlines, SEO and graphics.
  • Help establish consistent digital weather practices across both markets.
  • Provide training and support to other Meteorologists, and manage the promotion and distribution of weather content through social media, push alerts, newsletters, streaming platforms and on-air promotion.
  • Stay current on digital, social, streaming and SEO best practices, meeting regularly with Griffin Media's digital consultant and other digital leaders to evaluate performance and identify opportunities.
  • Collaborate with Meteorologists, digital leadership and marketing teams to develop a weekday weather newsletter and other digital franchises that combine useful forecast information with the personalities of Griffin Media Meteorologists to grow the weather audience.
  • Serve as an active member of Griffin Media's severe weather operation before, during and after significant weather events - coordinating coverage plans, leading pre and post-event live streams, monitoring audience-submitted content and social conversation, and connecting statewide audiences with Meteorologists and Weather Observers who can provide local expertise.
  • Travel between Griffin Media's Oklahoma City and Tulsa markets as needed to coordinate coverage, build relationships with both weather teams, and support a unified statewide digital weather strategy.
  • Perform other job-related duties as assigned, including driving an automobile for company business.

Qualifications

  • Humble: A habit of sharing successes, putting the team first, and working for the good of the team. A “we” not “me” attitude. The ability to give and receive constructive criticism. Observe and employ the Golden Rule.
  • Hungry: Exhibit a strong work ethic, drive, and willingness to take initiative.
  • Smart (People Smart): The virtue of being interpersonally

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