Good Store General Manager

DFTBA is an e-commerce company built to help make the world a better place—or in the words of our founders, Hank & John Green, to decrease world suck. We partner with online creators to design, produce, and deliver high-quality products that connect with their communities. We’re also home to Good Store, a mission-driven venture that donates 100% of profits to charity. As we've grown, so has our impact — DFTBA has proudly donated over $13 million to high-impact charities addressing medical injustice, climate change, and other urgent challenges. Our growth is fueled not by personal gain, but by a shared drive to do more good. At DFTBA, we value creativity, problem-solving, and — above all — people. We are committed to building a diverse and inclusive team and welcome the unique perspectives, experiences, and values you bring.

About the role

We’re looking for a strategic, operationally minded, and mission-driven Good Store General Manager to lead creative for our Good Store brand here at DFTBA. Good Store is home to intentionally sourced everyday products — designed to delight, built to last, and committed to doing good. With 100% of profits donated to high-impact charities, we're growing fast: expanding our audience, product lines, and philanthropic impact. As we build toward that future, we need an executive leader to take holistic ownership of the brand's revenue growth, operations and strategic vision. As General Manager, you’ll be accountable for leading every aspect of the Good Store business — driving sustainable growth, operational excellence, product innovation, and an exceptional customer experience. You’ll balance long