Go To Market Manager

Essential Duties And Responsibilities

• Lead the planning and execution of go-to-market strategies for new products, enhancements, and strategic initiatives
• Partner closely with Product to understand roadmap priorities, value propositions, and target customer segments
• Drive sales and customer Success by assisting adoption team with training, playbooks, competitive insights, and objection-handling resources
• Cook up cross-functional launch plans, timelines, and deliverables to ensure alignment and accountability
• Develop and analyze market trends, customer feedback, and competitive intelligence to inform GTM strategy
• Track launch performance, adoption metrics, and revenue impact, and recommend optimizations
• Lead pricing, packaging, and segmentation strategies in partnership with Product and Revenue teams for leadership approval
• Ensure consistent communication across internal teams before, during, and after launches

Knowledge, Skills, And Abilities

• Experience in go-to-market strategy, product marketing, sales enablement, or related roles
• Strong cross-functional collaboration skills and the ability to influence without authority
• Excellent communication skills, both written and verbal
• Ability to translate complex product capabilities into clear, compelling value propositions
• Strong analytical mindset with comfort interpreting data to guide decisions
• Proven ability to consistently meet and exceed assigned objectives
• Proven ability to create, execute, and manage sales and marketing programs to generate revenue
• Strategic thinker with the ability to analyze trends and make informed decisions
• Strong balance of technical, analytical, and interpersonal skills

Required Education & Experience

• Experience in HR tech in a GTM role is preferred
• Experience in SaaS, HR tech, or B2B technology environments is a plus
• Experience with Professional Employer Organizations and/or Payroll Service Bureaus strongly Preferred
• Proficiency with Microsoft Office software (Outlook, Microsoft Teams, Excel, Word, PowerPoint)

Miscellaneous

• This role requires a valid, non-restrictive driver’s license as it involves occasional travel to client sites and company locations.