GM, North America

About the role

The US is one of the most important markets in the world, and one of the hardest to crack without a billion-dollar budget and a legacy brand. This role exists to take Nothing's foundations—DTC, Amazon, a product people actually talk about—and write the playbook for success in the US.

What You'll Do

• Own the North America P&L. Set targets, manage the budget, and hit the numbers without losing sight of the brand.
• Define the North America growth strategy across channels, partners, and bets, and own its execution end to end.
• Build and lead the US team. Hire for the gaps, set the standard, and create the conditions for people to do their best work.
• Represent Nothing in the US. Be the face of the brand locally, build the relationships that matter, and put Nothing in the right rooms.
• Identify and close partnerships that open new distribution, cultural moments, or commercial scale.
• Drive retail and channel expansion beyond the current DTC and Amazon footprint.
• Report directly into global leadership and shape how the wider business thinks about the US opportunity.

What We're Looking For

• A track record of cracking something open: a market, a channel, a moment. Not optimising what was already working.
• Experience building commercial operations from an early stage, with direct accountability for growth and revenue.
• The instinct to create demand, not just capture it. You understand culture and know how to make it work commercially.
• A credible local presence. You are known in the right circles, comfortable representing a brand publicly, and able to open doors through relationships, not just budget.
• Comfortable with limited resources and real ambiguity. You find the way through, not around.
• A builder of teams, not an inheritor of them. You hire well and bring people with you.
• Background in consumer hardware, audio, wearables, or a lifestyle brand that crossed into mainstream. Founders who have proven they can punch above their weight are equally welcome.

How We Work

• Location: San Francisco
• Working Pattern: Full-time, in-office. We can work around personal needs where it makes sense, but being together is how we do our best work.
• Compensation: $250,000–$350,000 base