Global TAVR Therapy Marketing Director
About the role
The SH Marketing Program Lead position is responsible for designing and executing strategic initiatives that support global therapy adoption, customer engagement, and commercial effectiveness. This role focuses on operationalizing strategy through scalable programs, tools, and initiatives that enable customers to adopt and use therapies successfully via masterful storytelling and engagement. Additionally, this role will lead the commercialization of AI-guided decision-making aid platforms.
Responsibilities
- Design and implement strategic programs that support therapy adoption and customer engagement such as account-based strategies.
- Drive the continued development and expansion of the Future of TAVR program via storytelling and collaborating with key stakeholders to provide a cohesive experience.
- Develop a value story articulating differentiators of Medtronic TAVR therapies and programs to both clinical and non-clinical audiences.
- Align global strategy with regional execution by collaborating with regional marketing teams.
- Leverage and build upon best practices with regions to inform program scope and scale.
- Translate commercial and marketing strategies into actionable programs and initiatives.
- Manage the full lifecycle of programs including planning, resource coordination, execution, and performance tracking.
- Collaborate with marketing, medical education, clinical affairs, and field teams to design impactful initiatives.
- Develop scalable program frameworks that can be implemented across multiple regions or markets.
- Ensure programs align with regulatory and compliance requirements.
- Identify opportunities to improve program impact using performance data and stakeholder feedback.
- Track program outcomes and provide insights to refine future initiatives.
Portfolio Programs
- Lead the launch of an AI-guided pre-case planning platform while incorporating the value proposition within the larger portfolio context.
- Provide field teams with program resources, materials, and guidance for effective execution.
Requirements
- 10 + years of marketing experience, with significant focus on program strategy and design (advanced degree and 8 years).
- 7 years of proven experience supporting and having accountability to a Global marketing organization.
Nice to Have
- Ability to design structured programs that support business objectives and customer needs.
- Program and Project Management
- Strong planning, prioritization, and execution skills for managing complex initiatives.
- Operational Excellence
- Ability to translate strategy into scalable, repeatable processes and frameworks.
- Customer Engagement and Education
- Understanding of healthcare provider engagement models and educational program design.
- Marketing Messaging
- Exceptional storytelling with the ability to develop strong messaging to various stakeholders and through various settings.
- Measurement and Optimization
- Experience defining program KPIs and using performance data to improve outcomes.
- Cross‑Functional Collaboration
- Ability to coordinate diverse stakeholders to deliver successful programs.
- Leadership Expectations
- Execution Leadership
- Ensures strategic initiatives are implemented effectively and deliver measurable impact.
- Operational Leadership
- Builds structured, scalable programs that support sustained growth and therapy adoption.
Qualifications
U.S. Work Authorization & Sponsorship: At Medtronic, we are committed to fostering an environment where employees can thrive and make a meaningful impact. In alignment with our enterprise-wide workforce planning approach, U.S. work authorization sponsorship (H-1B, TN, J, etc.) is offered exclusively for Principal-level roles and above, where specialized expertise aligns with long-term business needs. Roles below the Principal level require candidates to possess unrestricted U.S. work authorization at the time of hire and for the duration of employment.
Pay
$192,000.00 - $288,000.00
Schedule
Not specified