Global Senior Campaign Manager

About the Company

Strategy (Nasdaq: MSTR) leads the transformation of organizations into intelligent enterprises through data‑driven innovation. As a market leader in enterprise analytics and AI software, the company pioneered the BI and analytics space and now provides data via an enterprise semantic layer to AI agents, tools, and platforms. Strategy also pioneered the adoption of bitcoin as its primary treasury reserve asset in 2020, issuing bitcoin‑backed securities and building a strong balance sheet. The firm’s culture is built on the values bold, agile, engaged, impactful, and united, and it emphasizes curiosity, innovation, and a relentless pursuit of excellence.

About the Role

Global Campaign Manager (Senior or Director level) reports to the VP of Global Field Marketing and is based onsite at the Tysons Corner, VA headquarters.

Responsibilities

• Own integrated campaign strategy and execution.
• Design and execute multi‑channel integrated campaigns aligned to pipeline and revenue targets.
• Build and maintain the global campaign calendar for customer segments and target industry verticals.
• Coordinate campaign inputs and outputs across email, social, web, paid media, events, and partner channels to ensure a consistent, cadenced market voice.
• Develop campaign messaging and narrative.
• Craft core message, narrative, and positioning for each campaign, then adapt them for regional audiences, buyer personas, and vertical use cases.
• Translate business priorities and solution capabilities into buyer‑facing value propositions that resonate at every funnel stage.
• Own campaign‑level messaging frameworks and ensure downstream assets (web copy, email, sales collateral, event content, social) stay tightly aligned.
• Orchestrate cross‑functional execution by briefing and coordinating creative, content, web, marketing operations, and regional field teams on assets, timing, and requirements.
• Partner with sales and sales leadership to align campaigns with pipeline priorities, deal cycles, and territory plans.
• Work with partner marketing to integrate co‑marked motions and hyperscaler‑led programs into the campaign calendar.
• Collaborate with product teams to launch new capabilities with sharp, differentiated messaging.
• Measure, report, and optimize: define KPIs for each campaign and report performance against pipeline, MQL‑to‑SQL conversion, and revenue targets.
• Analyze results, surface what’s working, and continuously refine messaging, channel mix, and audience targeting.

Requirements

• 7+ years of B2B marketing experience, with 3+ years running integrated campaigns in a SaaS or enterprise technology environment.
• Demonstrated ability to develop campaign messaging, narrative, and positioning.
• Track record of running multi‑channel campaigns that generated measurable pipeline.
• Strong understanding of enterprise buyer journeys and designing campaign motions that move opportunities through mid‑funnel stages.
• Experience segmenting campaigns by region, industry vertical, and customer segment.
• Comfort operating as the campaign “quarterback”—writing briefs, herding cross‑functional stakeholders, and maintaining a global calendar.
• Excellent writer and editor; able to craft copy directly and guide others when scaling.
• Proficiency with marketing automation platforms (Marketo, HubSpot, or similar), Salesforce, and campaign analytics tools.
• Bachelor’s degree or equivalent experience.
• Nice to have: background running vertical or ABM‑oriented campaigns in retail, financial services, or other regulated industries.
• Nice to have: experience with hyperscaler or systems‑integrator co‑marketing programs.

Pay

The base salary range for this role is $103,900 to $186,900. Eligible employees may also participate in bonus programs, sales incentives, equity awards, and comprehensive benefits.

Schedule

This is a fully onsite position at the Tysons Corner, VA office, requiring work from the office Monday through Thursday.