Global Product Marketing Manager

About the role

Our client is an innovative, consumer-focused technology company seeking a Senior Product Marketing Manager to lead the strategy, development, and execution of product marketing initiatives that drive customer engagement and business growth. This is a highly visible role responsible for shaping product positioning, leading go-to-market strategies, and translating product features into compelling customer value propositions. The ideal candidate is both strategic and hands-on, with a passion for launching products, influencing cross-functional teams, and delivering impactful marketing campaigns that resonate with consumers.

Responsibilities

• Develop compelling product and subscription positioning, messaging, and value propositions that clearly communicate customer benefits and differentiate products in the marketplace.
• Lead end-to-end go-to-market strategy and execution for new product launches and feature releases.
• Partner closely with Product, Creative, Sales, Customer Experience, and Executive Leadership to ensure alignment across all marketing initiatives.
• Analyze customer insights, market trends, competitive intelligence, and performance data to inform product strategy and marketing decisions.
• Create launch plans, project timelines, success metrics, and internal enablement strategies to ensure successful product introductions.
• Develop sales enablement materials, including presentations, messaging guides, competitive battle cards, FAQs, and training resources.
• Identify new market opportunities and recommend strategies to drive product adoption, customer engagement, and long-term growth.
• Serve as a strategic advisor to cross-functional stakeholders, helping shape the product roadmap and customer experience.
• Establish and continuously improve product marketing best practices, processes, and frameworks across the organization.

Requirements

• 8+ years of experience in Product Marketing combined with B2C or consumer marketing.
• Proven success developing and executing go-to-market strategies for new products and feature launches.
• Strong experience translating technical product capabilities into customer-focused messaging and value propositions.
• Exceptional written, verbal, and presentation skills.
• Strategic thinker with the ability to execute at both a high level and in a hands-on capacity.
• Highly analytical and data-driven, with experience leveraging customer insights and performance metrics to inform decisions.
• Demonstrated ability to influence cross-functional teams and build strong relationships across Product, Marketing, Sales, and Executive Leadership.
• Comfortable working in a fast-paced, collaborative environment with multiple priorities.

Preferred Qualifications

• Experience marketing technology products, SaaS platforms, connected devices, or subscription-based products.
• Background in competitive intelligence, market research, or customer insights.
• Experience bringing innovative consumer products to market through integrated marketing campaigns.

Skills

• Strong customer-first mindset with exceptional storytelling abilities.
• Proven success launching products that drive measurable business results.
• Excellent project management and organizational skills.
• Ability to balance strategic planning with day-to-day execution.
• Passion for innovation, consumer technology, and building products that create meaningful customer experiences.