Global President, Social Influencer

About the role

WPP is establishing a dedicated global practice to unify and elevate its social and influencer expertise across WPP Media and WPP Creative. The Global President, Social Influencer will lead this practice, defining world-class standards for influencer-era brand building and positioning WPP as the undisputed leader in social-first, influencer-led solutions. The role reports jointly to the Global CEOs of WPP Creative and WPP Media, with an enterprise-wide mandate to integrate social and influencer capabilities across creative, media, and technology.

Key areas of focus

• Social and Influencer Capability Growth: Build and scale a category-defining global influencer practice centered on social-first, influencer-led brand building. Lead always-on social, influencer strategy, talent partnerships, community building, platform-native content, social commerce, and influencer-led commerce—using generative AI and agentic tools to scale culturally resonant work.
• Practice Vision & Unification: Own the unified vision for a single WPP social and influencer proposition, connecting client teams with the best talent and tools across the company. Set strategic priorities for the practice’s operations, ensuring integration, standards, and measurement alignment.
• Next-Generation Capability: Define and build the future of the discipline, including AI-native influencer tooling, agentic workflows, influencer identity and synthetic media governance, social search and AI-mediated discovery, and measurement frameworks tied to commercial outcomes.
• AI, Data & WPP Open: Embed WPP’s agentic marketing platform and privacy-first intelligence layer into the practice’s operations, using data and AI to identify influencers, predict cultural moments, optimize investment in real time, and prove business impact.
• C-Suite Client Impact: Build and maintain C-level relationships, positioning social and influencer as drivers of business growth, brand value, and commerce. Collaborate with Global Client Leaders to connect the practice to the right briefs and lead integrated client solutions across WPP’s global organization.
• Practice Leadership & Culture: Lead the global practice and its leadership team, including a dedicated Global Operations Lead. Attract, develop, and retain diverse, modern talent—including influencers, social-native operators, and AI-fluent marketers—and foster a culture where they thrive.

What you will own

• Influencer Economy & Practice: Lead the future of how brands earn attention by building a global practice spanning influencer strategy, talent partnerships, always-on social, community building, platform-native content, social commerce, and influencer-led commerce—with influencer-led culture at its core.
• Enterprise Social & Influencer Strategy: Define a unified WPP-wide point of view on social-first, influencer-led brand building, setting strategy, offer architecture, and standards for consistent, world-class execution across all clients and markets.
• Practice Unification: Unify social and influencer capabilities across WPP Media and WPP Creative into one coherent proposition, directing a dedicated Global Operations Lead to manage the practice’s operating model, integration delivery, and measurement alignment.
• Next-Generation Capability: Build capabilities that do not yet exist in the network, including AI-native influencer tooling, agentic content workflows, influencer identity and synthetic media governance, social search and AI-mediated discovery, and outcome-based influencer measurement.
• WPP Open & Open Intelligence: Embed WPP’s agentic marketing platform and privacy-first intelligence layer into the practice’s operations, leveraging data and AI to identify influencers, predict cultural moments, optimize investment, and prove commercial impact.
• Platform & Influencer Ecosystem Partnerships: Own enterprise relationships with key platforms (TikTok, Meta, YouTube, Snap, and emerging platforms) and influencer marketplaces, converting partnerships into privileged capabilities for clients.
• Practice Leadership Team: Build and lead the practice’s global leadership team, including a dedicated Global Operations Lead, attracting high-performing, influencer-fluent talent and setting the culture, standards, and ambition of the practice.

Qualifications

• 15+ years of progressive leadership in social, influencer, or digital marketing, with at least 5 years at global head or C-suite-adjacent level.
• Proven track record building and dramatically growing a significant social or influencer business at global scale, with meaningful global client management.
• A genuine, visible point of view on the future of the influencer economy, having built or led businesses centered on social, influencer, and community-led brand building.
• Deep, senior-level relationships across major platforms (TikTok, Meta, YouTube, Snap, and emerging platforms) and the influencer talent and marketplace landscape.
• AI- and data-native: hands-on fluency in generative AI, agentic tools, social and influencer analytics, and privacy-safe data collaboration.
• Exceptional C-suite client relationships and a track record of new business wins, framing social and influencer as drivers of business growth, brand value, and commerce.
• Proven ability to lead horizontally across a federated or matrixed organization.

WPP Enterprise Leader: Eight Leadership Dimensions

Candidates will be evaluated against WPP’s eight leadership dimensions:

• Transformational: Leads change with vision, courage, and conviction, earning trust in the process.
• Talent First: Leads through service to the team and client, multiplying impact rather than concentrating it.
• Accountable: Owns outcomes, honors commitments, and takes responsibility for difficult truths.
• Growth Mindset: Learns fast, adapts quickly, and treats setbacks as feedback to improve.
• Adaptable: Navigates ambiguity with calm, flexing style and pace to fit the moment without losing direction.
• Commercially Capable: Drives sustainable, profitable growth, fluent in the economics of clients and the business.
• Client Obsessed: Starts and ends with the client, ensuring they feel partnership, not vendor.
• “One WPP” Operator: Thinks enterprise-first, putting the whole of WPP ahead of the part and leaving the institution better.