Head of Global Social Media

About the role

WD is seeking a strategic, data-driven Head of Global Social Media to own the company’s worldwide social media strategy and execution - spanning brand awareness and executive thought leadership through account-based marketing and customer engagement. This role is a key steward of WD’s brand voice and visual identity across every social channel, ensuring consistency while advancing brand recognition globally.

Responsibilities

• Team Leadership
• Lead, mentor, and develop a team of several social media managers across platforms and/or regions
• Set clear priorities, allocate workload, and build team capability to execute against the global social strategy
• Foster a high-performing, collaborative team culture aligned to brand and business goals
• Strategy & Content
• Define and own the long-term vision for WD's social media presence (with deep focus on LinkedIn and YouTube), ensuring every program reinforces the company's corporate narrative, brand positioning, and business priorities
• Build programs spanning the full funnel: awareness, thought leadership, executive visibility, and product marketing
• Guide the team’s development of social-first content (executive thought leadership, video, campaign assets, customer stories, event coverage) in partnership with content, creative, and comms teams
• Drive innovation in AI-powered content creation, workflow automation, and performance optimization to enable faster, smarter, and more scalable global content production
• Brand Stewardship
• Serve as the global gatekeeper for brand standards across all social channels — voice, tone, visual identity, and messaging consistency
• Ensure that every social activation reinforces WD's long-term corporate narrative, connecting product launches, executive communications, customer stories, partnerships, and events into a cohesive market story
• Partner with Brand and Creative teams to ensure every asset reinforces WD’s brand guidelines, even as content scales across regions and platforms
• Train and guide the team, regional partners, and agencies on brand standards to maintain consistency at scale
• Cross-Functional Leadership
• Serve as the central social lead across integrated marketing campaigns, translating objectives into activation plans
• Partner with PR and Corporate Communications to support reputation management, executive visibility, and rapid response communications across social platforms
• Partner with Executive Communications and Corporate Communications to build distinctive executive thought leadership platforms, translating business strategy into compelling social narratives that increase executive visibility and corporate reputation
• Planning & Governance
• Own the global editorial calendar and publishing governance
• Coordinate with regional agencies on localization, translation, and country-specific channels
• Analytics & Optimization
• Define KPI frameworks connecting social performance to business outcomes (follower growth, engagement, share of voice, brand recognition)
• Deliver executive-level reporting using tools like Sprout Social, Meltwater, and LinkedIn Campaign Manager
• Leverage social listening and competitive intelligence to identify emerging market conversations, executive opportunities, competitive positioning shifts, and thought leadership trends that inform broader marketing and communications strategy
• Budget & Vendor Management
• Manage global social budgets and agency relationships across paid and organic initiatives

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 8–12+ years in social media, digital marketing, or brand marketing; 5+ years leading global programs and managing teams, ideally in tech, SaaS, hardware, or B2B
• Proven people management experience, with a track record of developing and growing social media talent
• Demonstrated ability to influence and advise senior executives, balancing strategic counsel with hands-on execution in a fast-paced, global organization
• Demonstrated experience enforcing brand guidelines at scale across global teams and channels
• Deep platform expertise (LinkedIn, YouTube, X, Instagram) and fluency in campaign management and ABM strategy
• Proficiency with social management/analytics tools (Sprout Social, Meltwater, Google Analytics)
• Hands-on familiarity with AI-powered content creation and editing tools
• Strong content production, analytical, and executive stakeholder skills
• Up to 30% travel for corporate events and trade shows, including major industry events (e.g., COMPUTEX)