Head of Social Media

About the company:Hungry Minds is a fast-growing eCommerce company focused on innovative products and data-driven marketing. We create campaigns that engage audiences, drive sales, and build lasting customer loyalty. About the RoleWe’re looking for a Head of Social Media to build and lead Hungry Minds’ social media presence. This is a strategic, hands-on role for someone who can develop a clear social media strategy, turn it into an actionable plan, and build a repeatable process for testing, learning, and scaling what works.We’re looking for someone who has built and implemented a social media strategy, can demonstrate tangible results, and is equally comfortable setting direction and getting involved in execution. Key ResponsibilitiesOwn social media strategy: Develop and implement a social media strategy aligned with our audience, business goals, and evolving brand direction.Build a content system: Establish content pillars, formats, channel priorities, and a structured content calendar that supports consistent, high-quality execution.Drive audience growth: Develop and test initiatives to increase organic reach, grow relevant audiences, and strengthen brand awareness across platforms.Lead experimentation: Test content formats, creative approaches, collaborations, and emerging platforms. Analyze results and turn successful experiments into repeatable processes.Oversee content production: Work with designers, photographers, videographers, and external creators to brief, coordinate, and deliver content that meets the brand’s creative standards.Build an engaged community: Develop meaningful relationships with our audience through conversations, community management, user-generated content, and relevant interactions.Manage partnerships: Identify and coordinate influencer, creator, and brand partnership opportunities that support social media growth.Measure performance: Define relevant KPIs, monitor channel performance, and translate data into actionable recommendations for improving content and results.Collaborate across teams: Work closely with creative, product, and marketing teams to ensure social media supports broader company priorities and brand development.Establish efficient workflows: Build processes for planning, production, publishing, experimentation, and reporting that can scale with the business.Report on results: Communicate performance, key learnings, priorities, and resource needs to leadership. What We’re Looking ForProven experience developing and implementing social media strategies, with tangible results you can demonstrate.A track record of growing brand presence, organic reach, and audience engagement across platforms such as Instagram, TikTok, and YouTube Shorts.Strong strategic thinking combined with a willingness to execute, test ideas, and get hands-on when needed.Experience translating business and brand objectives into content strategies, creative briefs, and practical execution plans.Strong storytelling skills and an excellent eye for visual quality, creative consistency, and brand communication.A data-driven mindset, with the ability to interpret performance metrics, identify patterns, and make informed decisions.Experience coordinating content production and collaborating with creative teams, freelancers, agencies, or other external partners.Understanding of community building and how to create genuine audience engagement beyond publishing content.Experience with influencer marketing, creator collaborations, or brand partnerships.Strong project management and prioritization skills, with the ability to manage competing priorities and own a content calendar independently.Excellent written communication skills in English.An entrepreneurial, ownership-driven mindset and the ability to work effectively in a small, fast-moving team. Nice to HaveExperience in e-commerce, direct-to-consumer (DTC), publishing, lifestyle, consumer products, or edutainment.Experience marketing physical products and connecting social media activity to commercial outcomes.Familiarity with paid social fundamentals, including boosting content, audience targeting, and collaboration with paid media teams.Experience building a personal brand or developing a founder-led social media presence.Experience establishing social media workflows and scaling content operations from an early stage. What Success Looks LikeA clear, actionable social media strategy with defined priorities and measurable goals.Consistent execution supported by an effective content planning and production process.Measurable improvements in relevant metrics such as organic reach, audience growth, engagement, and content performance.A structured experimentation process that identifies winning formats and turns successful ideas into repeatable content systems.A recognizable, coherent social media presence that reflects the brand and builds meaningful relationships with its audience.Clear reporting and recommendations that help leadership understand performance and make informed decisions. Please submit your CV in English