Global Social, Influencer and Community Lead

Influencer

• Define the global influencer strategy and the frameworks, playbooks, and templates that brief regional teams to execute locally.
• Identify the right approach across tiers and categories, ensuring programs feel authentic rather than transactional, and build in room for regions to develop their own programs when local relevance calls for it.

Community

• Define the global community strategy and create the frameworks regional teams use to activate it locally.
• Build engagement on Sonos' owned channels and identify niche communities beyond them where the right partnerships can put the brand story in front of the right people, while leaving space for regions to pursue locally relevant community moments.

Owned Social

• Lead and execute Sonos' owned social presence, from strategy to day-to-day output.
• Work closely with Brand Strategy to ensure the channel reflects the brand's long-term vision, collaborate with Brand Marketing and Brand Creative on campaign and evergreen content ideas, and coordinate with regional teams for influencer content that keeps the feed active and locally relevant.

Collaboration

• Partner closely with Brand Creative, Brand Marketing, PR, Commercial Marketing, and CX to integrate influencer, community, and owned social into broader campaigns, product launches, and earned media moments.
• Cross-coordinate with CX on owned channel strategy and cross-functional measurement reporting.

Measurement

• Establish the measurement philosophy and infrastructure connecting influencer, advocate, and community activity to business outcomes, and report regularly against it.

Team Management

• Manage and develop the team executing owned social and community management, setting clear objectives and building a team that executes at a high standard.

Agency and Platform Management

• Manage agency relationships, social media management platforms, and the function’s budget, ensuring efficient use of resources and clear accountability for outcomes.

Cultural Awareness

• Stay culturally current by monitoring trends in social, creator culture, and the audio/music/lifestyle space to identify opportunities and moments worth acting on before they become obvious.

Qualifications

• 10+ years of experience across social media, influencer/creator marketing, or community management.
• Proven experience building influencer programs across multiple tiers and categories with measurable ROI.
• Strong background in owned social strategy for consumer brands.
• Deep understanding of attribution, social, and product analytics, with a track record of building scalable measurement frameworks.
• Demonstrated ability to manage and develop direct reports.
• Strong writing and editing skills across social formats, including creative briefs, platform strategies, and content frameworks.
• Skilled at designing frameworks for global social programs with regional and cultural adaptation.
• Familiarity with social media management platforms and influencer management tools.
• Comfortable operating in ambiguity, making decisions and moving work forward when direction isn’t fully defined, and pausing, aligning, and course-correcting before going too far.
• Organized and data-informed, using performance data to make decisions and translating insights into action.
• Genuinely passionate about music, audio, or consumer culture, knowing what Sonos is building and why it matters.
• Willing to travel when required.

Base Pay Range

The base pay range for this role based off geographic location is: $141,000 and $176,000. The specific pay offered will depend on the candidate’s geographic location, as well as qualifications and experience.

Benefits

• Medical, Dental, and Vision Insurance
• A 401(k) plan with company matching and immediate vesting
• An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required
• Up to 12 paid holidays per calendar year
• Sonos Radio HD - on us!