Global PR Manager- Remote (New York)

We need to output HTML fragment with sections: About the role? Actually we have sections: Who We Are, About This Team, Core Responsibilities, Qualifications, must haves (maybe as Skills?), Additional Notes (maybe not needed), Compensation And Benefits Package, workplace arrangement. We must use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We need to map content accordingly. We should not repeat job title. No Job ID. We must include sections only when posting has real specific content. We have content for: - Who We Are (company description) -> could be "About the role"? Actually "About the role" is typical heading for role description. But we have "Who We Are" describing company. Could map to "About the role"? Might be better to use "About the role" heading and put company description there? But we also have "About This Team" describing team responsibilities. Could combine? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should use those exact headings when appropriate. We have content for Responsibilities (Core Responsibilities). Qualifications (Qualifications). Skills (maybe must haves). Benefits (Compensation And Benefits Package). Pay (compensation range). Schedule (workplace arrangement). Also maybe "About the role" could contain Who We Are and About This Team? But we need to avoid filler. We have substantive content for Who We Are and About This Team. Could put them under "About the role". That seems appropriate. Thus sections:

About the role

-> include Who We Are paragraph and About This Team paragraph.

Responsibilities

-> list Core Responsibilities as

• .

  Requirements

  -> maybe Qualifications? Actually Requirements could be Qualifications. But we also have Qualifications section. Could map Qualifications to Requirements. However we also have "must haves" which could be Skills. So we can have:

  Requirements

  -> Qualifications bullet list.

  Skills

  -> must haves (the lululemon behaviors) as list.

  Pay

  -> compensation range.

  Benefits

  -> benefits list.

  Schedule

  -> workplace arrangement (Remote – Field Based). We must not include sections with placeholder like "commensurate with experience". We have actual content. We must not include boilerplate like EEO etc. Remove duplicated lines. We need to preserve all substantive information. Let's extract. Who We Are paragraph: "lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people." About This Team paragraph: "The Global PR manager will be responsible for identifying real-time trends taking place in culture, responding in real-time with ideas that drive earned media, and delivering regular insights, measurement, and analytics across all Global PR efforts. This person will sit on the Global PR team and work closely with regional and cross-functional teams and agency partners to lead always-on PR. They will use media monitoring and social listening tools to identify bubbling themes emerging across fashion, sports, lifestyle, and entertainment that are relevant for our brand, and identify authentic ways to insert lululemon into the conversation that ultimately drive earned. They will also deliver actionable insights and recaps to better inform Global PR strategies and show the impact of the collective Consumer PR team’s work. The ideal candidate is at the forefront of culture and knows how to move at the speed of it to drive cultural relevance, has experience using media monitoring and social listening tools, has a pulse on the latest media intelligence platforms and tools, and confidence in knowing how to use data to inform public relation strategies." Core Responsibilities list (multiple sentences). Let's extract each bullet: - Leads always-on PR by conducting proactive and reactive media monitoring and social listening to identify timely insights, themes, and trends emerging in culture to act on in real-time (ex: news jacking) and drive cultural relevance. - Has an earned-first mindset and can deliver and execute ideas, in partnership with the Consumer PR team and the Social Media team, that drive earned media based on the insights and themes they identify. - Establishes our Global PR insights, measurement, and analytics program globally, building templates, processes, and reports. - In collaboration with internal partners (ex: Regional PR teams, Global Brand Insights, Social Insights) and external PR agency to deliver quarterly Global PR reports and all global campaign and initiative-specific reporting with a focus on meaningful insights and analysis that can shape future strategies. - Sets the strategy for what key indicators we measure across all global initiatives and the recommended KPIs, while regularly tracking progress towards goals. - Provide regional PR teams with guidance and support on earned media insights, measurement and analytics. - Manage and oversee our media monitoring management tool, as well as identify additional tools to help further improve our insights and analytics capabilities. - Tracking competitor earned media activity and sharing learnings and insights back with cross functional partners and leadership - Provide operational support to the global PR team as needed. Qualifications list: - 7-10 years of professional experience in public relations, media monitoring, social listening, and analytics. - Proficient knowledge and hands-on experience with media monitoring, social listening and reporting tools, specifically Meltwater and Muckrack, along with Sprinklr, Brandwatch, Netbase and TalkWater from a social listening perspective. - Experience writing Boolean logic and query-based searches. - Experience creating reports and visualizations in PowerPoint, Keynote and Excel. - A news and culture expert who knows what’s taking place across fashion, sports, lifestyle, and entertainment. - Excellent written and verbal communication skills, strong presentation skills, and ability to isolate takeaways for leadership. - Able to quickly and easily develop relationships with people across cultures and geographies. - Bachelor’s degree in public relations or related discipline. - Fluent in English. Must haves (behaviors) list: - Acknowledge the presence of choice in every moment and take personal responsibility for your life. - Possess an entrepreneurial spirit and continuously innovate to achieve great results. - Communicate with honesty and kindness and create the space for others to do the same. - Lead with courage, knowing the possibility of greatness is bigger than the fear of failure. - Foster connection by putting people first and building trusting relationships. - Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously. Compensation And Benefits Package paragraph includes compensation range and benefits. Compensation: "The typical hiring range for this position is from $112,000- $147,000 USD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and subject to program eligibility requirements." Benefits list: "Extended health and dental benefits, and mental health plans Paid time off Savings and retirement plan matching Generous employee discount Fitness & yoga classes Parenthood top-up Extensive catalog of development course offerings People networks, mentorship programs, and leadership series (to name a few)". Also mention "Investing In Our People Is a Top Priority..." but that's more fluff. We need to extract benefits as list items. Workplace arrangement: "Remote – Field Based Field/Community-based work is necessary or important within a designated area, with relevant travel required." We should output as

  for prose,

  • for lists. We must not include sections like Additional Notes (authorization to work) maybe we could include under Requirements? But it's not a requirement per se, but it's a note. The instruction: include a section ONLY when posting has real specific content. Authorization to work is specific content. Could we include under Requirements? Might be better to add a short

    under Requirements? But we already have Requirements section for qualifications. Could add a note after qualifications as a

    . However the instruction says use

    for section headings (list). It doesn't forbid

    outside headings. So we can add a

    for authorization note after qualifications or as its own section? Could add a

    Requirements

    then include qualifications list and then a

    for authorization note. That seems okay. Similarly, we might include "Who We Are" and "About This Team" under About the role as prose. Now construct HTML. We'll output:

    About the role

    lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

    The Global PR manager will be responsible for identifying real-time trends taking place in culture, responding in real-time with ideas that drive earned media, and delivering regular insights, measurement, and analytics across all Global PR efforts. This person will sit on the Global PR team and work closely with regional and cross-functional teams and agency partners to lead always-on PR. They will use media monitoring and social listening tools to identify bubbling themes emerging across fashion, sports, lifestyle, and entertainment that are relevant for our brand, and identify authentic ways to insert lululemon into the conversation that ultimately drive earned. They will also deliver actionable insights and recaps to better inform Global PR strategies and show the impact of the collective Consumer PR team’s work. The ideal candidate is at the forefront of culture and knows how to move at the speed of it to drive cultural relevance, has experience using media monitoring and social listening tools, has a pulse on the latest media intelligence platforms and tools, and confidence in knowing how to use data to inform public relation strategies.

    Responsibilities

    • Leads always-on PR by conducting proactive and reactive media monitoring and social listening to identify timely insights, themes, and trends emerging in culture to act on in real-time (ex: news jacking) and drive cultural relevance.
    • Has an earned-first mindset and can deliver and execute ideas, in partnership with the Consumer PR team and the Social Media team, that drive earned media based on the insights and themes they identify.
    • Establishes our Global PR insights, measurement, and analytics program globally, building templates, processes, and reports.
    • In collaboration with internal partners (ex: Regional PR teams, Global Brand Insights, Social Insights) and external PR agency to deliver quarterly Global PR reports and all global campaign and initiative-specific reporting with a focus on meaningful insights and analysis that can shape future strategies.
    • Sets the strategy for what key indicators we measure across all global initiatives and the recommended KPIs, while regularly tracking progress towards goals.
    • Provide regional PR teams with guidance and support on earned media insights, measurement and analytics.
    • Manage and oversee our media monitoring management tool, as well as identify additional tools to help further improve our insights and analytics capabilities.
    • Tracking competitor earned media activity and sharing learnings and insights back with cross functional partners and leadership
    • Provide operational support to the global PR team as needed.