PR & Communications Manager (Remote US)
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use - for any list of duties/requirements/benefits, and
for prose. Do NOT repeat the job title as a heading. Do NOT put Job ID/requisition numbers as headings. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. Include a section ONLY when posting has real, specific content for it — never emit heading followed by filler/placeholder text. Prefer few substantive sections over many thin ones.
We need to parse the posting.
Job title: PR & Communications Manager (already shown, not to repeat as heading).
Content:
- Intro paragraph: "Are you a sharp PR practitioner...". That's about the role. Could be "About the role" section.
- Then "Directive is the leading marketing agency...". That's about company. Could be part of About the role or separate? Probably part of About the role.
- Then "The Role" heading: description of role.
- Then "Key Responsibilities": list bullet points.
- Then "What You Offer / Qualifications": list bullet points.
- Then "What Success Looks Like": bullet points.
- Then "What We Offer": includes compensation, benefits details.
- Then "Work Environment Requirements": bullet points.
- Then "Additional Information": EEO etc which we need to remove (boilerplate). Also "People First" etc is EEO boilerplate; remove.
- Also "If you require reasonable accommodations..." is part of accommodation statement; that's legal boilerplate; remove.
- Also "At Directive, one of our core values is People First..." is EEO boilerplate; remove.
Thus we need to keep substantive info: intro, role description, responsibilities, qualifications, success metrics, benefits/compensation, work environment requirements.
We need to decide sections: maybe "About the role", "Responsibilities", "Qualifications", "Success Metrics", "Benefits", "Work Environment". Pay: they mention "Compensation for this role includes a competitive base salary" but no specific number; they also mention bonus etc. That is compensation info; we can include in Benefits or Pay section. Since they gave details about benefits and compensation, we can create a Benefits section that includes compensation details. Pay section only if they state salary numbers; they didn't give numbers, just "competitive base salary". That's vague but still substantive? It says "competitive base salary". That's not placeholder like "commensurate with experience"? It's somewhat vague but still a statement. The instruction: never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD"). "competitive base salary" is somewhat vague but not exactly placeholder; it's a statement. Might be okay to include Pay section? They said "Prefer a few substantive sections over many thin ones." Could combine compensation into Benefits.
We'll create sections:
- About the role (intro + company description + role overview)
- Responsibilities (list)
- Qualifications (list)
- Success Metrics (list)
- Benefits (compensation + benefits list)
- Work Environment Requirements (list)
We must not repeat job title as heading.
We must use
for each section heading.
Inside sections, use
for prose,
- for lists.
We need to preserve all substantive information; do not invent or summarize away detail. So we need to keep each bullet point exactly as in posting (maybe slight rewording? Must preserve info, not summarizing away detail; we can keep same wording). We'll copy bullet points.
Let's extract bullet points.
From "Key Responsibilities":
- Develop, refine, and present strategic communications plans aligned with business objectives
- Execute integrated PR strategies for B2B clients across earned and owned channels, from media outreach and press releases to bylines, analyst briefings, and award submissions
- Build and maintain strong media relationships across trade, business, and tech press relevant to our clients' ICPs
- Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers
- Support executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles
- Assist in influencer and practitioner briefing programs, including analyst relations and ICP-aligned creator partnerships
- Contribute to organic social strategy and content as an extension of integrated communications programs, where relevant
- Utilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities.
- Track, measure, and report on program performance against defined KPIs, tying PR activity to real business outcomes like share of voice and pipeline influence
- Collaborate cross-functionally with other Directive service lines to ensure communications programs connect to broader client strategy
- Contribute to new business proposals and client presentations as a subject matter expert
Note: Some bullets end with period, some not. We'll keep as is.
From "What You Offer / Qualifications":
- 4–7 years of experience in PR and communications
- Strong written and verbal communication skills with a flair for creativity
- Agency experience required; B2B or B2B tech experience strongly preferred
- Demonstrated track record of earning meaningful media coverage
- Strong media relationships and the ability to build new ones quickly
- Hands-on experience with executive thought leadership programs: bylines, podcasts, speaking, contributed content
- Ability to translate complex B2B narratives into sharp, compelling pitches and stories
- On the pulse of industry news and trends across media and social media
- Comfort using AI tools to sharpen research, targeting, and workflows
- Willingness to travel to visit clients on an as-needed basis
- Continuously strengthen PR expertise through proactive independent learning
- Bachelor's degree in public relations or communications preferred
From "What Success Looks Like":
- You embody our core values in every client and team interaction
- You act quickly on media opportunities and breaking news opportunities
- You consistently earn quality coverage and build media relationships that compound over time
- Your clients renew because they trust you and see real results from communications investment
- You contribute ideas and executional lift that make the whole practice better
- You hit and exceed client goal attainment metrics and contribute to healthy client satisfaction scores
From "What We Offer":
- Compensation for this role includes a competitive base salary
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
- Benefits to Support the Whole Person:
- Mental - Access to certified therapists through Spring Health, membership to Headspace
- Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
- Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- Financial - Traditional and Roth 401(k) with a 3% company match
- Bonus - Annual bonus based on tenure, which scales in total amount over time
- Annual Company-wide Retreat
Note: The bullet list includes a heading "Benefits to Support the Whole Person:" then sub-bullets. We'll need to represent as nested list? The instruction: use
- for any list of duties/requirements/benefits. We can have top-level
with - items; for sub-items we can have nested
. That's okay.
From "Work Environment Requirements":
- As a remote-first company, you’ll have the ability to work from your home office.
- For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK.
- For global locations, you must have established and current work authorization and permanently reside in that country.
- This role has the opportunity to operate 100% virtually from your home office.
- We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack.
- In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary.
- Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
- To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily.
- Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
- If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.
The last bullet about accommodation is likely boilerplate/legal; we should remove it as per instruction: remove EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The accommodation request line is application instruction? It's about accommodations for disabled; could be considered EEO? Probably remove. Also the line about reasonable accommodations may be made... is also EEO; remove. So we keep only the substantive work environment requirements before those.
Thus we keep bullets up to "must have reliable internet access, and a professional background." Also maybe keep "To perform this job successfully..."? That's generic; might be considered boilerplate. It's a generic statement about performing essential job duty satisfactorily; could be considered boilerplate. Safer to remove. We'll keep the first 7 bullets.
Now "About the role" section: we need to combine intro paragraphs.
Intro: "Are you a sharp PR practitioner with a nose for a great B2B story and a track record of landing coverage that actually matters? Do you thrive in a fast-paced agency environment where the best idea wins and real results are the metrics that count? Then you may be the PR & Communications Manager we've been looking for."
Then company description: "Directive is the leading marketing agency for B2B. We’re the go-to partner for enterprise brands tackling complex marketing challenges. Our Communications division is growing, and we're looking for a strong PR practitioner to do exceptional client work and grow with us."
Then "The Role" description: "The PR & Communications Manager is a hands-on executor and emerging strategist who brings deep PR expertise to a portfolio of B2B client accounts. You'll lead day-to-day PR delivery — earned media, media relations, press releases, executive positioning, and thought leadership — while supporting our unique influencer and organic social programs. You'll work closely with the Head of PR & Communications and play a key role in raising the quality bar across the practice."
We'll combine into prose paragraphs.
Now we need to output HTML fragment only.
Let's construct:
About the role
Are you a sharp PR practitioner with a nose for a great B2B story and a track record of landing coverage that actually matters? Do you thrive in a fast-paced agency environment where the best idea wins and real results are the metrics that count? Then you may be the PR & Communications Manager we've been looking for.
Directive is the leading marketing agency for B2B. We’re the go-to partner for enterprise brands tackling complex marketing challenges. Our Communications division is growing, and we're looking for a strong PR practitioner to do exceptional client work and grow with us.
The PR & Communications Manager is a hands-on executor and emerging strategist who brings deep PR expertise to a portfolio of B2B client accounts. You'll lead day-to-day PR delivery — earned media, media relations, press releases, executive positioning, and thought leadership — while supporting our unique influencer and organic social programs. You'll work closely with the Head of PR & Communications and play a key role
for prose. Do NOT repeat the job title as a heading. Do NOT put Job ID/requisition numbers as headings. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. Include a section ONLY when posting has real, specific content for it — never emit heading followed by filler/placeholder text. Prefer few substantive sections over many thin ones. We need to parse the posting. Job title: PR & Communications Manager (already shown, not to repeat as heading). Content: - Intro paragraph: "Are you a sharp PR practitioner...". That's about the role. Could be "About the role" section. - Then "Directive is the leading marketing agency...". That's about company. Could be part of About the role or separate? Probably part of About the role. - Then "The Role" heading: description of role. - Then "Key Responsibilities": list bullet points. - Then "What You Offer / Qualifications": list bullet points. - Then "What Success Looks Like": bullet points. - Then "What We Offer": includes compensation, benefits details. - Then "Work Environment Requirements": bullet points. - Then "Additional Information": EEO etc which we need to remove (boilerplate). Also "People First" etc is EEO boilerplate; remove. - Also "If you require reasonable accommodations..." is part of accommodation statement; that's legal boilerplate; remove. - Also "At Directive, one of our core values is People First..." is EEO boilerplate; remove. Thus we need to keep substantive info: intro, role description, responsibilities, qualifications, success metrics, benefits/compensation, work environment requirements. We need to decide sections: maybe "About the role", "Responsibilities", "Qualifications", "Success Metrics", "Benefits", "Work Environment". Pay: they mention "Compensation for this role includes a competitive base salary" but no specific number; they also mention bonus etc. That is compensation info; we can include in Benefits or Pay section. Since they gave details about benefits and compensation, we can create a Benefits section that includes compensation details. Pay section only if they state salary numbers; they didn't give numbers, just "competitive base salary". That's vague but still substantive? It says "competitive base salary". That's not placeholder like "commensurate with experience"? It's somewhat vague but still a statement. The instruction: never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD"). "competitive base salary" is somewhat vague but not exactly placeholder; it's a statement. Might be okay to include Pay section? They said "Prefer a few substantive sections over many thin ones." Could combine compensation into Benefits. We'll create sections: - About the role (intro + company description + role overview) - Responsibilities (list) - Qualifications (list) - Success Metrics (list) - Benefits (compensation + benefits list) - Work Environment Requirements (list) We must not repeat job title as heading. We must use
for each section heading. Inside sections, use
for prose,
- for lists.
We need to preserve all substantive information; do not invent or summarize away detail. So we need to keep each bullet point exactly as in posting (maybe slight rewording? Must preserve info, not summarizing away detail; we can keep same wording). We'll copy bullet points.
Let's extract bullet points.
From "Key Responsibilities":
- Develop, refine, and present strategic communications plans aligned with business objectives
- Execute integrated PR strategies for B2B clients across earned and owned channels, from media outreach and press releases to bylines, analyst briefings, and award submissions
- Build and maintain strong media relationships across trade, business, and tech press relevant to our clients' ICPs
- Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers
- Support executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles
- Assist in influencer and practitioner briefing programs, including analyst relations and ICP-aligned creator partnerships
- Contribute to organic social strategy and content as an extension of integrated communications programs, where relevant
- Utilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities.
- Track, measure, and report on program performance against defined KPIs, tying PR activity to real business outcomes like share of voice and pipeline influence
- Collaborate cross-functionally with other Directive service lines to ensure communications programs connect to broader client strategy
- Contribute to new business proposals and client presentations as a subject matter expert
Note: Some bullets end with period, some not. We'll keep as is.
From "What You Offer / Qualifications":
- 4–7 years of experience in PR and communications
- Strong written and verbal communication skills with a flair for creativity
- Agency experience required; B2B or B2B tech experience strongly preferred
- Demonstrated track record of earning meaningful media coverage
- Strong media relationships and the ability to build new ones quickly
- Hands-on experience with executive thought leadership programs: bylines, podcasts, speaking, contributed content
- Ability to translate complex B2B narratives into sharp, compelling pitches and stories
- On the pulse of industry news and trends across media and social media
- Comfort using AI tools to sharpen research, targeting, and workflows
- Willingness to travel to visit clients on an as-needed basis
- Continuously strengthen PR expertise through proactive independent learning
- Bachelor's degree in public relations or communications preferred
From "What Success Looks Like":
- You embody our core values in every client and team interaction
- You act quickly on media opportunities and breaking news opportunities
- You consistently earn quality coverage and build media relationships that compound over time
- Your clients renew because they trust you and see real results from communications investment
- You contribute ideas and executional lift that make the whole practice better
- You hit and exceed client goal attainment metrics and contribute to healthy client satisfaction scores
From "What We Offer":
- Compensation for this role includes a competitive base salary
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
- Benefits to Support the Whole Person:
- Mental - Access to certified therapists through Spring Health, membership to Headspace
- Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
- Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- Financial - Traditional and Roth 401(k) with a 3% company match
- Bonus - Annual bonus based on tenure, which scales in total amount over time
- Annual Company-wide Retreat
Note: The bullet list includes a heading "Benefits to Support the Whole Person:" then sub-bullets. We'll need to represent as nested list? The instruction: use
- for any list of duties/requirements/benefits. We can have top-level
- with
- items; for sub-items we can have nested
- . That's okay.
From "Work Environment Requirements":
- As a remote-first company, you’ll have the ability to work from your home office.
- For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK.
- For global locations, you must have established and current work authorization and permanently reside in that country.
- This role has the opportunity to operate 100% virtually from your home office.
- We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack.
- In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary.
- Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
- To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily.
- Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
- If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.
The last bullet about accommodation is likely boilerplate/legal; we should remove it as per instruction: remove EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The accommodation request line is application instruction? It's about accommodations for disabled; could be considered EEO? Probably remove. Also the line about reasonable accommodations may be made... is also EEO; remove. So we keep only the substantive work environment requirements before those.
Thus we keep bullets up to "must have reliable internet access, and a professional background." Also maybe keep "To perform this job successfully..."? That's generic; might be considered boilerplate. It's a generic statement about performing essential job duty satisfactorily; could be considered boilerplate. Safer to remove. We'll keep the first 7 bullets.
Now "About the role" section: we need to combine intro paragraphs.
Intro: "Are you a sharp PR practitioner with a nose for a great B2B story and a track record of landing coverage that actually matters? Do you thrive in a fast-paced agency environment where the best idea wins and real results are the metrics that count? Then you may be the PR & Communications Manager we've been looking for."
Then company description: "Directive is the leading marketing agency for B2B. We’re the go-to partner for enterprise brands tackling complex marketing challenges. Our Communications division is growing, and we're looking for a strong PR practitioner to do exceptional client work and grow with us."
Then "The Role" description: "The PR & Communications Manager is a hands-on executor and emerging strategist who brings deep PR expertise to a portfolio of B2B client accounts. You'll lead day-to-day PR delivery — earned media, media relations, press releases, executive positioning, and thought leadership — while supporting our unique influencer and organic social programs. You'll work closely with the Head of PR & Communications and play a key role in raising the quality bar across the practice."
We'll combine into prose paragraphs.
Now we need to output HTML fragment only.
Let's construct:
About the role
Are you a sharp PR practitioner with a nose for a great B2B story and a track record of landing coverage that actually matters? Do you thrive in a fast-paced agency environment where the best idea wins and real results are the metrics that count? Then you may be the PR & Communications Manager we've been looking for.
Directive is the leading marketing agency for B2B. We’re the go-to partner for enterprise brands tackling complex marketing challenges. Our Communications division is growing, and we're looking for a strong PR practitioner to do exceptional client work and grow with us.
The PR & Communications Manager is a hands-on executor and emerging strategist who brings deep PR expertise to a portfolio of B2B client accounts. You'll lead day-to-day PR delivery — earned media, media relations, press releases, executive positioning, and thought leadership — while supporting our unique influencer and organic social programs. You'll work closely with the Head of PR & Communications and play a key role
- items; for sub-items we can have nested
- for any list of duties/requirements/benefits. We can have top-level