PR & Communications Manager (Remote US)
Directive · Chicago, IL · 1 mo ago
RemoteRemoteMarketingFull-time
We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title as heading. Must not include Job ID etc. Remove boilerplate. Use for section headings. Use
for section headings. Use - for any list of duties/requirements/benefits, and
for prose.
We need to parse the posting.
Content:
- Intro paragraph: "PR & Communications Manager Are you a sharp PR practitioner..." That's basically about the role. Could be "About the role". We'll put that as prose under
About the role
.
- "The Role" paragraph: "The PR & Communications Manager is a hands-on executor..." That's also about role. Could combine.
- "Key Responsibilities" list: bullet points.
- "What You Offer / Qualifications": list of qualifications.
- "What Success Looks Like": maybe could be part of responsibilities or separate? Could be "Expectations" but not in allowed headings. Could be omitted or put under "Responsibilities"? It's more about performance expectations. Could be considered part of "Responsibilities" or "Qualifications"? Might be better to include as a separate section "What Success Looks Like" but not in allowed headings. The allowed headings are limited; we should not create extra headings. So we need to map content to allowed headings. Possibly put success expectations under "Responsibilities" as prose? Or maybe under "Qualifications"? Better to include under "Responsibilities" as additional bullet? But it's not duties. Could be omitted? But we must preserve ALL substantive information; cannot omit. So we need to incorporate that info somewhere within allowed sections. Could add a under "Responsibilities" after the list, describing success metrics. Or we could create a section "What Success Looks Like" but that's not allowed heading. The instruction: "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It says e.g., implying those are examples, but we should only use those headings? It says "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." Likely they expect we use those exact headings when appropriate. So we should not create other headings. So we need to fit all content under those headings.
We have: About the role (intro). Responsibilities (duties). Requirements (maybe experience). Qualifications (education/degrees). Skills (maybe specific abilities). Benefits (benefits). Pay (compensation). Schedule (work arrangement). Let's see what we have.
From posting:
- About the role: intro paragraphs.
- Responsibilities: list under "Key Responsibilities".
- Requirements: maybe "4–7 years of experience in PR and communications", "Agency experience required; B2B or B2B tech experience strongly preferred", "Willingness to travel to visit clients on an as-needed basis", "Bachelor's degree in public relations or communications preferred". Also "Strong written and verbal communication skills with a flair for creativity", etc. Those could be qualifications/skills.
- Qualifications: maybe education: Bachelor's degree preferred.
- Skills: "Strong written and verbal communication skills with a flair for creativity", "Demonstrated track record of earning meaningful media coverage", "Strong media relationships and the ability to build new ones quickly", "Hands-on experience with executive thought leadership programs: bylines, podcasts, speaking, contributed content", "Ability to translate complex B2B narratives into sharp, compelling pitches and stories", "On the pulse of industry news and trends across media and social media", "Comfort using AI tools to sharpen research, targeting, and workflows", "Continuously strengthen PR expertise through proactive independent learning". Also maybe "Ability to translate complex B2B narratives". Those are skills.
- Benefits: list under "What We Offer": medical, dental, vision, disability, life insurance; 100% employer-paid plan for you and 50% for dependents; mental health access; physical therapy; One Medical membership; unlimited PTO; paid holidays; birthday off; end of year recharge; paid parental leave; 401(k) match; annual bonus; annual company-wide retreat.
- Pay: "Compensation for this role includes a competitive base salary". That's vague but it's mention of compensation. It says "competitive base salary". Not a number. According to instruction: never emit a heading followed by filler/placeholder text (e.g., "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Here they state "competitive base salary" which is somewhat vague but still states compensation exists. It's not a specific number but it's a statement. Is that considered filler? It's not "not specified" but it's vague. Might be okay to include Pay section with that statement. However they said "never create Pay/Schedule/Benefits sections unless the posting actually states them." They do state compensation includes a competitive base salary. So we can include Pay section with that statement.
- Schedule: remote-first, ability to work from home office, global opportunities, must have work authorization, operate 100% virtually, need laptop, etc. That's schedule/work arrangement. So we can include Schedule section.
Now we need to ensure we don't duplicate content. We'll parse.
Let's extract sections:
About the role: combine intro paragraphs:
"PR & Communications Manager Are you a sharp PR practitioner with a nose for a great B2B story and a track record of landing coverage that actually matters? Do you thrive in a fast-paced agency environment where the best idea wins and real results are the metrics that count? Then you may be the PR & Communications Manager we've been looking for. Directive is the leading marketing agency for B2B. We’re the go-to partner for enterprise brands tackling complex marketing challenges. Our Communications division is growing, and we're looking for a strong PR practitioner to do exceptional client work and grow with us."
We could also include "The Role The PR & Communications Manager is a hands-on executor and emerging strategist who brings deep PR expertise to a portfolio of B2B client accounts. You'll lead day-to-day PR delivery — earned media, media relations, press releases, executive positioning, and thought leadership — while supporting our unique influencer and organic social programs. You'll work closely with the Head of PR & Communications and play a key role in raising the quality bar across the practice."
That seems appropriate for About the role.
Responsibilities: list from "Key Responsibilities". We'll convert each bullet to
- .
Responsibilities list:
- Develop, refine, and present strategic communications plans aligned with business objectives
- Execute integrated PR strategies for B2B clients across earned and owned channels, from media outreach and press releases to bylines, analyst briefings, and award submissions
- Build and maintain strong media relationships across trade, business, and tech press relevant to our clients' ICPs
- Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers
- Support executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles
- Assist in influencer and practitioner briefing programs, including analyst relations and ICP-aligned creator partnerships
- Contribute to organic social strategy and content as an extension of integrated communications programs, where relevant
- Utilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities.
- Track, measure, and report on program performance against defined KPIs, tying PR activity to real business outcomes like share of voice and pipeline influence
- Collaborate cross-functionally with other Directive service lines to ensure communications programs connect to broader client strategy
- Contribute to new business proposals and client presentations as a subject matter expert
Note: some bullets end with period; we keep as is.
Requirements: maybe "4–7 years of experience in PR and communications", "Agency experience required; B2B or B2B tech experience strongly preferred", "Willingness to travel to visit clients on an as-needed basis". Also maybe "Bachelor's degree in public relations or communications preferred" could be qualifications. But we can put experience and travel under Requirements.
Qualifications: education: "Bachelor's degree in public relations or communications preferred". Also maybe "Strong written and verbal communication skills with a flair for creativity" is skill not qualification. We'll keep qualifications as education.
Skills: list of skill items: "Strong written and verbal communication skills with a flair for creativity", "Demonstrated track record of earning meaningful media coverage", "Strong media relationships and the ability to build new ones quickly", "Hands-on experience with executive thought leadership programs: bylines, podcasts, speaking, contributed content", "Ability to translate complex B2B narratives into sharp, compelling pitches and stories", "On the pulse of industry news and trends across media and social media", "Comfort using AI tools to sharpen research, targeting, and workflows", "Continuously strengthen PR expertise through proactive independent learning". Also maybe "Ability to translate complex B2B narratives" already covered.
What Success Looks Like: we need to embed somewhere. Could be under Responsibilities as a paragraph after list, or under Qualifications? Probably better as a separate paragraph under Responsibilities (since it's about performance expectations). We'll add a
after the
describing success metrics.
Benefits: list from "What We Offer". We'll create - items.
Benefits list:
- Competitive base salary (maybe under Pay though)
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
- Benefits to Support the Whole Person:
- Mental - Access to certified therapists through Spring Health, membership to Headspace
- Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
- Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- Financial - Traditional and Roth 401(k) with a 3% company match
- Bonus - Annual bonus based on tenure, which scales in total amount over time
- Annual Company-wide Retreat
We need to decide how to format. Could keep as separate bullet points.
Pay: "Compensation for this role includes a competitive base salary". We'll put that as a
under Pay.
Schedule: remote-first details. We'll create a
summarizing: "As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise
for prose. We need to parse the posting. Content: - Intro paragraph: "PR & Communications Manager Are you a sharp PR practitioner..." That's basically about the role. Could be "About the role". We'll put that as prose under
About the role
. - "The Role" paragraph: "The PR & Communications Manager is a hands-on executor..." That's also about role. Could combine. - "Key Responsibilities" list: bullet points. - "What You Offer / Qualifications": list of qualifications. - "What Success Looks Like": maybe could be part of responsibilities or separate? Could be "Expectations" but not in allowed headings. Could be omitted or put under "Responsibilities"? It's more about performance expectations. Could be considered part of "Responsibilities" or "Qualifications"? Might be better to include as a separate section "What Success Looks Like" but not in allowed headings. The allowed headings are limited; we should not create extra headings. So we need to map content to allowed headings. Possibly put success expectations under "Responsibilities" as prose? Or maybe under "Qualifications"? Better to include under "Responsibilities" as additional bullet? But it's not duties. Could be omitted? But we must preserve ALL substantive information; cannot omit. So we need to incorporate that info somewhere within allowed sections. Could add aunder "Responsibilities" after the list, describing success metrics. Or we could create a section "What Success Looks Like" but that's not allowed heading. The instruction: "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It says e.g., implying those are examples, but we should only use those headings? It says "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." Likely they expect we use those exact headings when appropriate. So we should not create other headings. So we need to fit all content under those headings.
We have: About the role (intro). Responsibilities (duties). Requirements (maybe experience). Qualifications (education/degrees). Skills (maybe specific abilities). Benefits (benefits). Pay (compensation). Schedule (work arrangement). Let's see what we have.
From posting:
- About the role: intro paragraphs.
- Responsibilities: list under "Key Responsibilities".
- Requirements: maybe "4–7 years of experience in PR and communications", "Agency experience required; B2B or B2B tech experience strongly preferred", "Willingness to travel to visit clients on an as-needed basis", "Bachelor's degree in public relations or communications preferred". Also "Strong written and verbal communication skills with a flair for creativity", etc. Those could be qualifications/skills.
- Qualifications: maybe education: Bachelor's degree preferred.
- Skills: "Strong written and verbal communication skills with a flair for creativity", "Demonstrated track record of earning meaningful media coverage", "Strong media relationships and the ability to build new ones quickly", "Hands-on experience with executive thought leadership programs: bylines, podcasts, speaking, contributed content", "Ability to translate complex B2B narratives into sharp, compelling pitches and stories", "On the pulse of industry news and trends across media and social media", "Comfort using AI tools to sharpen research, targeting, and workflows", "Continuously strengthen PR expertise through proactive independent learning". Also maybe "Ability to translate complex B2B narratives". Those are skills.
- Benefits: list under "What We Offer": medical, dental, vision, disability, life insurance; 100% employer-paid plan for you and 50% for dependents; mental health access; physical therapy; One Medical membership; unlimited PTO; paid holidays; birthday off; end of year recharge; paid parental leave; 401(k) match; annual bonus; annual company-wide retreat.
- Pay: "Compensation for this role includes a competitive base salary". That's vague but it's mention of compensation. It says "competitive base salary". Not a number. According to instruction: never emit a heading followed by filler/placeholder text (e.g., "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Here they state "competitive base salary" which is somewhat vague but still states compensation exists. It's not a specific number but it's a statement. Is that considered filler? It's not "not specified" but it's vague. Might be okay to include Pay section with that statement. However they said "never create Pay/Schedule/Benefits sections unless the posting actually states them." They do state compensation includes a competitive base salary. So we can include Pay section with that statement.
- Schedule: remote-first, ability to work from home office, global opportunities, must have work authorization, operate 100% virtually, need laptop, etc. That's schedule/work arrangement. So we can include Schedule section.
Now we need to ensure we don't duplicate content. We'll parse.
Let's extract sections:
About the role: combine intro paragraphs:
"PR & Communications Manager Are you a sharp PR practitioner with a nose for a great B2B story and a track record of landing coverage that actually matters? Do you thrive in a fast-paced agency environment where the best idea wins and real results are the metrics that count? Then you may be the PR & Communications Manager we've been looking for. Directive is the leading marketing agency for B2B. We’re the go-to partner for enterprise brands tackling complex marketing challenges. Our Communications division is growing, and we're looking for a strong PR practitioner to do exceptional client work and grow with us."
We could also include "The Role The PR & Communications Manager is a hands-on executor and emerging strategist who brings deep PR expertise to a portfolio of B2B client accounts. You'll lead day-to-day PR delivery — earned media, media relations, press releases, executive positioning, and thought leadership — while supporting our unique influencer and organic social programs. You'll work closely with the Head of PR & Communications and play a key role in raising the quality bar across the practice."
That seems appropriate for About the role.
Responsibilities: list from "Key Responsibilities". We'll convert each bullet to
after the
- describing success metrics.
Benefits: list from "What We Offer". We'll create
- items.
Benefits list:
- Competitive base salary (maybe under Pay though)
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
- Benefits to Support the Whole Person:
- Mental - Access to certified therapists through Spring Health, membership to Headspace
- Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
- Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- Financial - Traditional and Roth 401(k) with a 3% company match
- Bonus - Annual bonus based on tenure, which scales in total amount over time
- Annual Company-wide Retreat
We need to decide how to format. Could keep as separate bullet points.
Pay: "Compensation for this role includes a competitive base salary". We'll put that as a
under Pay. Schedule: remote-first details. We'll create a
summarizing: "As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise