PR & Communications Manager (Remote US)

We need to output HTML fragment with headings

for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title as heading. No Job ID etc. Remove boilerplate. Must preserve all substantive info. We need to parse the posting. Content: Title: PR & Communications Manager Intro paragraphs: "Are you a sharp PR practitioner..." etc. That's about the role. Then "Directive is the leading marketing agency..." etc. That's about company. Then "The Role" heading: description. Then "Key Responsibilities": bullet list. Then "What You Offer / Qualifications": bullet list. Then "What Success Looks Like": bullet list. Then "What We Offer": benefits and compensation. Then "Work Environment Requirements": remote-first etc. We need to map to sections: About the role (intro + company + The Role description?), Responsibilities (Key Responsibilities), Requirements (maybe "What You Offer / Qualifications"? Actually that's qualifications), Qualifications (maybe separate?), Skills (maybe part of qualifications), Benefits (What We Offer), Pay (maybe mention competitive base salary, bonus, 401k match), Schedule (maybe unlimited PTO etc). But we must only include sections if posting has real specific content. We need to decide which sections to include. We have content for: - About the role: we have intro paragraphs describing role and company. Could be "About the role". We'll include. - Responsibilities: we have Key Responsibilities list. Include. - Qualifications: we have "What You Offer / Qualifications" list (experience, skills). That's qualifications. Could also include Skills separate but we can combine. - Benefits: we have "What We Offer" includes compensation, medical, dental, vision, disability, life insurance, mental health, physical, time off, financial, bonus, retreat. So Benefits section. - Pay: we have mention of "competitive base salary", "Annual bonus based on tenure", "Traditional and Roth 401(k) with a 3% company match". That's pay info. Could be separate Pay section. - Schedule: we have "Unlimited PTO (2-week minimum)", "Paid Company Holidays", "Your Birthday Off", "End of Year Recharge", "Paid Parental Leave". That's time off, could be Schedule. Also remote-first work environment. Could be Schedule or Work Environment. The instruction says use Schedule heading if posting actually states them. It does mention unlimited PTO etc. So we can include Schedule. - Work Environment Requirements: we have remote-first, equipment, etc. Could be part of Schedule? But we have no heading for Work Environment. Not required to include but could be part of Schedule or maybe we omit as not requested headings. The allowed headings list includes those eight; we can choose to include only those with content. Work environment could be considered under Schedule? Not exactly. Might be better to include as part of Schedule? But schedule is about time, not location. However we have remote-first and equipment requirements. Could be considered under Schedule? Not ideal. But we could omit Work Environment section because not in allowed headings? Actually allowed headings list includes Benefits, Pay, Schedule. Not Work Environment. So we should not create a heading not in list. So we can incorporate remote-first details into Schedule? Or maybe we can put them under About the role? But better to keep them under Schedule? Might be a stretch. However we could include them under Schedule as "Work location and equipment". But the instruction: "Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It says e.g., meaning those are examples, not exclusive? It says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Likely they expect only those headings. So we should stick to those. Thus we need to map content to those headings. Let's extract: About the role: Intro paragraphs + Directive description + The Role description. Responsibilities: Key Responsibilities list. Requirements: maybe "What You Offer / Qualifications" includes experience, skills, etc. That's qualifications. Could be Requirements. Qualifications: maybe we could split Requirements (experience) and Qualifications (education). But we have both experience and education. Could combine. Skills: maybe we could list specific skills like media relations, writing, AI tools, etc. But we have them in qualifications. Benefits: What We Offer (benefits list). Pay: competitive base salary, annual bonus, 401k match. Schedule: Unlimited PTO, holidays, birthday off, recharge, parental leave. We must not include filler like "commensurate with experience". Not present. We must not repeat job title as heading. We must not include boilerplate like EEO etc. Remove. We must preserve all substantive information. So we need to keep details like "4–7 years of experience in PR and communications", "Strong written and verbal communication skills", etc. We need to output HTML fragment only. Let's craft sections:

About the role

Are you a sharp PR practitioner with a nose for a great B2B story and a track record of landing coverage that actually matters? Do you thrive in a fast-paced agency environment where the best idea wins and real results are the metrics that count? Then you may be the PR & Communications Manager we've been looking for. Directive is the leading marketing agency for B2B. We’re the go-to partner for enterprise brands tackling complex marketing challenges. Our Communications division is growing, and we're looking for a strong PR practitioner to do exceptional client work and grow with us. The PR & Communications Manager is a hands-on executor and emerging strategist who brings deep PR expertise to a portfolio of B2B client accounts. You'll lead day-to-day PR delivery — earned media, media relations, press releases, executive positioning, and thought leadership — while supporting our unique influencer and organic social programs. You'll work closely with the Head of PR & Communications and play a key role in raising the quality bar across the practice.

That covers intro and The Role.

Responsibilities

• Develop, refine, and present strategic communications plans aligned with business objectives
• Execute integrated PR strategies for B2B clients across earned and owned channels, from media outreach and press releases to bylines, analyst briefings, and award submissions
• Build and maintain strong media relationships across trade, business, and tech press relevant to our clients' ICPs
• Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers
• Support executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles
• Assist in influencer and practitioner briefing programs, including analyst relations and ICP-aligned creator partnerships
• Contribute to organic social strategy and content as an extension of integrated communications programs, where relevant
• Utilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities
• Track, measure, and report on program performance against defined KPIs, tying PR activity to real business outcomes like share of voice and pipeline influence
• Collaborate cross-functionally with other Directive service lines to ensure communications programs connect to broader client strategy
• Contribute to new business proposals and client presentations as a subject matter expert

Requirements

• 4–7 years of experience in PR and communications
• Strong written and verbal communication skills with a flair for creativity
• Agency experience required; B2B or B2B tech experience strongly preferred
• Demonstrated track record of earning meaningful media coverage
• Strong media relationships and the ability to build new ones quickly
• Hands-on experience with executive thought leadership programs: bylines, podcasts, speaking, contributed content
• Ability to translate complex B2B narratives into sharp, compelling pitches and stories
• On the pulse of industry news and trends across media and social media
• Comfort using AI tools to sharpen research, targeting, and workflows
• Willingness to travel to visit clients on an as-needed basis
• Continuously strengthen PR expertise through proactive independent learning
• Bachelor's degree in public relations or communications preferred

We could also have Qualifications separate but we already covered. Could add Skills but maybe redundant. However we have not included Skills heading. Could we add Skills heading with some specifics? But we already have many skill-like items in Requirements. Might be okay to omit Skills if no distinct content. The instruction: Prefer a few substantive sections over many thin ones. So we can omit Skills.

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
• Mental health: Access to certified therapists through Spring Health, membership to Headspace
• Physical: Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
• Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• Financial: Traditional and Roth 401(k) with a 3% company match
• Bonus: Annual bonus based on tenure, which scales in total amount over time
• Annual Company-wide Retreat

But note we have Time Off inside Benefits; we also need Schedule section maybe separate. However we already put Time Off under Benefits. But we could move Time Off to Schedule section and keep Benefits without Time Off. Let's decide. We have Benefits: medical, dental, vision, disability, life insurance, mental, physical, financial, bonus, retreat. Schedule: Unlimited PTO, holidays, birthday off, recharge, parental leave. Thus we should separate. So Benefits section will exclude time off items. Let's adjust. Benefits: - Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle - Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX) - Mental health: Access to certified therapists through Spring Health, membership to Headspace - Physical: Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care - Financial: Traditional and Roth 401(k) with a 3% company match - Bonus: Annual bonus based on tenure, which scales in total amount over time - Annual Company-wide Retreat Schedule: - Unlimited PTO (2-week minimum) - Paid Company Holidays - Your Birthday Off - End of Year Recharge (Closed December 24 - January 1) - Paid Parental Leave Pay section: competitive base salary, annual bonus (already in Benefits? Actually bonus is compensation; we put bonus in Benefits but could move to Pay. Let's decide: Pay should include base salary, bonus, 401k match. Benefits should include health, wellness, etc. So we should move bonus and 401k to Pay. Benefits then only health, wellness, mental, physical, retreat. Thus: Pay: - Competitive base salary - Annual bonus based on tenure, which scales in total amount over time - Traditional and Roth