Jobs · Marketing · California

Global PR Manager- Hybrid (Los Angeles)

lululemon · Santa Monica, CA · 2 mo ago
On-siteMarketing$112k–$147k/yrFull-time

Note: This position is open to candidates in New York (Remote) or Los Angeles (Hybrid).

About the Role

The Global PR Manager will identify real-time trends in culture, respond with ideas that drive earned media, and deliver insights, measurement, and analytics across all Global PR efforts. This role sits on the Global PR team and collaborates with regional and cross-functional teams and agency partners to lead always-on PR. The ideal candidate is culturally attuned, experienced with media monitoring and social listening tools, and skilled at using data to inform public relations strategies.

Responsibilities

  • Lead always-on PR by conducting proactive and reactive media monitoring and social listening to identify timely insights, themes, and trends in culture to act on in real-time (e.g., newsjacking) and drive cultural relevance.
  • Maintain an earned-first mindset and execute ideas—partnering with the Consumer PR and Social Media teams—that drive earned media based on identified insights and themes.
  • Establish the Global PR insights, measurement, and analytics program globally, building templates, processes, and reports.
  • Collaborate with internal partners (e.g., Regional PR teams, Global Brand Insights, Social Insights) and external PR agencies to deliver quarterly Global PR reports and campaign-specific reporting, focusing on actionable insights to shape future strategies.
  • Set the strategy for key performance indicators (KPIs) across global initiatives and track progress toward goals.
  • Provide regional PR teams with guidance and support on earned media insights, measurement, and analytics.
  • Manage and oversee the media monitoring tool and identify additional tools to enhance insights and analytics capabilities.
  • Track competitor earned media activity and share learnings with cross-functional partners and leadership.
  • Provide operational support to the global PR team as needed.

Requirements

  • 7–10 years of professional experience in public relations, media monitoring, social listening, and analytics.
  • Proficient with media monitoring, social listening, and reporting tools, including Meltwater, MuckRack, Sprinklr, Brandwatch, NetBase, and Talkwalker.
  • Experience writing Boolean logic and query-based searches.
  • Experience creating reports and visualizations in PowerPoint, Keynote, and Excel.
  • Expertise in news and culture, with a strong understanding of trends in fashion, sports, lifestyle, and entertainment.
  • Excellent written and verbal communication skills, strong presentation abilities, and the capacity to distill key takeaways for leadership.
  • Ability to develop relationships across cultures and geographies.
  • Bachelor’s degree in public relations or a related discipline.
  • Fluent in English.

Must-Haves

  • Acknowledge the presence of choice in every moment and take personal responsibility for your life.
  • Possess an entrepreneurial spirit and continuously innovate to achieve great results.
  • Communicate with honesty and kindness and create space for others to do the same.
  • Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
  • Foster connection by putting people first and building trusting relationships.
  • Integrate fun and joy as a way of being and working—aka, don’t take yourself too seriously.

Authorization to work in the United States is required for this role. Applicants must be authorized to work for any employer in the U.S.; sponsorship is not available for this position.

Pay

The typical hiring range for this position is $112,000–$147,000 USD annually. Base pay is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity.

Benefits

  • Competitive annual bonus program (subject to eligibility requirements).
  • Extended health and dental benefits, including mental health plans.
  • Paid time off.
  • Savings and retirement plan matching.
  • Generous employee discount.
  • Fitness and yoga classes.
  • Parenthood top-up.
  • Extensive catalog of development course offerings, people networks, mentorship programs, and leadership series.

Schedule

Hybrid: In-person collaboration is required a minimum of 4 days per week.

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