Public Relations Manager (Hybrid) - New York Office

About the role

This is a hybrid role with three weeks per month onsite (Mon. - Thurs.) and is based out of our New York Office at 12 W. 31st St.

Responsibilities

• Develop and execute earned-media strategy to garner national and local publicity.
• Create and evaluate press releases, talking points, pitches, and media materials.
• Serve as a PR spokesperson for the brand in local markets.
• Serve as the primary point of contact for the PR/creator agency.
• Set priorities, brief, and direct agency work.
• Hold partners accountable to deliverables, timelines, and measurable results.
• Ensure agency activity ladders up to business objectives.
• Own product placement strategy and execution across editorial, broadcast, digital, and entertainment.
• Manage sample, gifting, and seeding programs to maximize brand visibility and accurate credit.
• Identify, pitch, and manage brand partnerships and collaborations that extend earned reach and align with business goals.
• Lead cross-functional execution with Merchandising, Creative, and Retail from concept through results.
• Conceive and produce experiential, customer-facing and media/influencer-facing events — pop-ups, deskside briefings, media tours, launches, and special events.
• Ensure each event captures customer acquisition/retention value and delivers visible brand amplification.
• Manage, coach, and develop a PR Coordinator and two PR Assistants.
• Set goals, allocate work, and build an accountable, high-performing team.
• Develop talent and reduce single-point-of-knowledge dependencies.
• Create and manage PR budgets, deadlines, objectives, and schedules.
• Monitor, analyze, and report earned-media results and ROI to senior leadership.
• Translate data into recommendations and plans.
• Partner with broader internal business stakeholders to ensure cohesive messaging delivered in tandem with seasonal priorities.
• Manage media inquiries, issues, and reputational risk.
• Provide strategic communications counsel to leadership.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Journalism, or related field.
• 6+ years of progressive PR / earned-media experience, ideally in apparel, retail, or consumer brands, including agency management.
• Demonstrated people-management experience; ability to lead, coach, and develop a team.
• Proven ability to direct agencies and external partners to measurable outcomes.
• Experience owning product placements, brand partnerships and collaborations, and earned influencer/creator relations.
• Experience conceiving and producing experiential and media/influencer events.
• Exceptional written, verbal, and media-relations skills; strong storytelling and pitching ability.
• Strategic thinker who connects activations to business results and makes data-informed decisions.
• Entrepreneurial, proactive, and comfortable with ambiguity in a fast-paced, high-energy environment.
• Strong organizational skills with the ability to manage numerous projects simultaneously.
• Proven success leading campaigns and events from concept through measurable results.

Pay

The pay range for this position is $80,000 - $100,000. An employee’s pay within the salary range will be based on numerous factors including, but not limited to, relevant education, qualifications, experience, skills, geographical location, and business or organizational needs.