Global Paid Search Senior Manager

About the role

Salesforce is seeking a Senior Manager, Global Search Engine Marketing to lead its paid search program globally.

Responsibilities

• Own and execute the global paid search strategy across Google Ads, Microsoft Advertising, and emerging search platforms
• Build and embed AI and automation tools into daily workflows to accelerate keyword research, ad copy generation, reporting pipelines, and bidding optimization
• Work cross-functionally with Web, SEO, Analytics, and Product to connect paid search performance to pipeline and revenue outcomes

Requirements

• 7+ years of experience in paid search / search engine marketing (SEM), including at least 2 years managing global programs with significant budget accountability
• Deep hands-on expertise in Google Ads and Microsoft Advertising, including Search, Performance Max, and audience-based buying
• Strong understanding of search engine optimization (SEO) principles and how paid and organic search interact across the full funnel
• Highly analytical with experience building dashboards and reports using tools such as GA4, Looker, or Tableau, and designing A/B tests with statistical rigor

Preferred Qualifications

• Experience in B2B SaaS or product-led growth (PLG) companies, with familiarity with Salesforce, Marketo, or similar tools for pipeline attribution
• Background working with product-qualified lead (PQL) or marketing-qualified lead (MQL) programs, and experience collaborating with data science or analytics teams on audience modeling
• Experience managing or mentoring SEM specialists or agency partners
• Demonstrated use of AI tools (such as ChatGPT, Gemini, or custom scripts) to increase marketing team productivity and scale program outputs

Benefits

At Salesforce, we offer a comprehensive benefits package including:

• Time off programs
• Medical, dental, vision, and mental health support
• Paid parental leave
• Life and disability insurance
• 401(k)
• Employee stock purchasing program

For more details, visit Salesforce Benefits.

Pay

The typical base salary range for this position is $143,400 - $216,900 annually.

Schedule

This is a hybrid role with three days in office each week.