Global Media Strategy Manager, Senior (NJUS)

About the role

NetJets, the global private aviation leader for more than 60 years, provides the pinnacle of private travel, defined by a commitment to unwavering safety, personalized service, and reliable global access. The Global Media Strategy Manager, Senior leads the shaping and execution of NetJets' paid media strategy, reporting to the VP of Digital Strategy. This role sets global media direction, oversees agency partnerships, and ensures media investments are strategically grounded and delivering measurable results across markets and brand teams.

Responsibilities

• Define and drive a comprehensive global, cross-channel media strategy aligned to brand objectives, campaign priorities, and business goals, supported by clear frameworks, channel guidelines, and investment principles.
• Oversee annual and campaign-level media planning with brand teams and the global media agency, spanning full-funnel programs, key seasonal moments, priority launches, and market-specific opportunities.
• Serve as the organization’s media strategy thought leader, elevating media expertise across the marketing organization.
• Act as the primary client lead for the global media agency relationship, ensuring strategic alignment, performance accountability, and high-quality execution across all campaigns.
• Collaborate with the agency on media planning, campaign development, and ongoing optimization, maintaining clear roles and expectations.
• Partner with the agency to identify and evaluate new opportunities, test emerging channels, and continuously improve media effectiveness.
• Oversee budget management, scope of work, and contracts in collaboration with the agency, finance, and procurement teams.
• Work directly with global and regional brand teams to ensure media strategy reflects brand priorities, campaign objectives, and market-specific needs.
• Collaborate with creative, content, social, and CRM/email teams to align media plans with the full consumer experience.
• Partner with customer insights and analytics teams to deepen audience understanding and apply learnings to media investment decisions.
• Represent the media function in cross-functional planning sessions, creative briefings, campaign kick-offs, and senior leadership reviews.
• Champion a test-and-learn culture, designing, implementing, and evaluating new approaches to improve efficiency and effectiveness.
• Lead post-campaign analysis in partnership with the agency, synthesizing results and delivering actionable insights to brand teams.
• Communicate media performance and strategic recommendations to senior leadership monthly.
• Strengthen partnership with Sales leadership and Sales Analytics by sharing market demand insights, lead quality trends, and media-driven audience signals.
• Manage and develop a small internal media team, setting clear expectations and fostering a collaborative, high-performance culture.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
• 6-8 years of experience in media strategy, with expertise across digital and traditional media channels (programmatic, paid search, paid social, video, etc.).
• Proven experience managing a media agency relationship and overseeing significant media budgets with a focus on strategic impact and accountability.
• Solid understanding of the digital media ecosystem, major social and search platforms, and the evolving ad tech landscape.
• Analytical mindset with experience using performance data to optimize campaigns and inform strategy.
• Strong cross-functional collaboration skills, with the ability to work across brand, creative, analytics, finance, and commercial teams in a global organization.
• Clear, confident communicator with the ability to present complex media strategy and performance to senior leadership.
• Experience managing or mentoring direct reports with a focus on developing others.
• Experience working at or with a globally recognized luxury brand (travel, hospitality, fashion, or UHNW financial services).
• Prior experience at a global media agency, with client-side brand experience a strong plus.

Benefits

• Comprehensive medical, dental, and vision benefits with robust nationwide provider networks (many at no cost).
• Healthcare advocacy and Employee Assistance Program.
• Flexible Spending Accounts and Health Savings Account with annual employer contribution.
• Wellness programs and discounts.
• Paid Time Off and Parental Leave of Absence.
• Life and Accident Insurance.
• Voluntary benefits (financial protection plans).
• 401(k) plan with a 67% employer match on contributions.
• Short and Long-Term Disability coverage.
• Legal Plan and Identity Theft Protection Plans.
• Pet Insurance.
• Family and caregiving support.

Pay

Base Salary Range: $71,000–$202,500