Global Media Strategy Manager, Senior (NJUS)

About the role

The Global Media Strategy Manager, Senior leads the shaping and execution of NetJets' paid media strategy. Reporting to the VP of Digital Strategy, the role sets global media direction, oversees agency partnerships, and ensures media investments are strategically grounded and delivering measurable results across markets and brand teams.

Responsibilities

• Define and drive a comprehensive global, cross-channel media strategy aligned to brand objectives, campaign priorities, and business goals, supported by clear frameworks, channel guidelines, and investment principles that enable consistent execution across markets.
• Oversee annual and campaign level media planning with brand teams and the global media agency, spanning full funnel programs, key seasonal moments, priority launches, and market specific opportunities, while staying ahead of shifts in platforms, technology, and consumer behavior.
• Serve as the organization’s media strategy thought leader, elevating media expertise across the marketing organization and ensuring teams are equipped with the structure, knowledge, and guidance needed to plan, activate, and evaluate media effectively.
• Serve as the primary client lead for our global media agency relationship, ensuring strategic alignment, performance accountability, and high-quality execution across all campaigns.
• Collaborate closely with the agency on media planning, campaign development, and ongoing optimization, maintaining clear roles and expectations on both sides.
• Partner with the agency to identify and evaluate new opportunities, test emerging channels, and continuously improve media effectiveness.
• Oversee budget management, scope of work, and contracts in collaboration with the agency, finance, and procurement teams.
• Work directly with global and regional brand teams to ensure media strategy reflects brand priorities, campaign objectives, and market-specific needs.
• Collaborate with creative, content, social, and CRM/email teams to ensure media plans are informed by strong creative thinking and aligned to the full consumer experience.
• Partner with customer insights and analytics teams to deepen audience understanding and apply learnings to media investment decisions.
• Represent the media function in cross-functional planning sessions, creative briefings, campaign kick-offs, and senior leadership reviews.
• Champion a test-and-learn culture: working with the agency and brand teams to design, implement, and evaluate new approaches that improve efficiency and effectiveness over time.
• Lead post-campaign analysis in partnership with the agency, synthesizing results and delivering actionable insights to each brand team.
• Communicate media performance and strategic recommendations to senior leadership monthly.
• Strengthen partnership with Sales leadership and Sales Analytics by sharing market demand insights, lead quality trends, and media-driven audience signals to support more informed forecasting, pipeline planning, and decision-making.
• Manage and develop a small internal media team, setting clear expectations and creating an environment where team members can grow their expertise and careers.
• Coach team members and serve as a subject matter expert, building internal media capability and elevating the team's strategic contribution over time.
• Foster a collaborative, high-performance team culture that is accountable, curious, and continuously learning.

Qualifications

• Strong expertise across digital and traditional media channels, including programmatic, paid search, paid social, video, etc.
• Proven experience managing a media agency relationship and overseeing significant media budgets with a focus on strategic impact and accountability.
• Solid understanding of the digital media ecosystem, major social and search platforms, and the evolving ad tech landscape.
• Analytical mindset with experience using performance data to optimize campaigns, identify opportunities, and inform strategy.
• Strong cross-functional collaboration skills, proven ability to work across brand, creative, analytics, finance, and commercial teams in a global organization.
• A clear, confident communicator with the ability to present complex media strategy and performance to senior leadership.
• Experience managing or mentoring direct reports with a genuine investment in developing others.
• Bachelor’s degree in marketing, Advertising, Communications, Business, or a related field.
• Experience working at or with a globally recognized luxury brand: travel, hospitality, fashion, or UHNW financial services.
• Prior experience at a global media agency, with client-side brand experience a strong plus.

Benefits

• Medical, Dental, and Vision
• Healthcare Advocacy
• Employee Assistance Program
• Flexible Spending Accounts
• Health Savings Account with annual employer contribution
• Wellness Programs & Discounts
• Paid Time Off
• Parental Leave of Absence
• Life and Accident Insurance
• Voluntary benefits (financial protection plans)
• 401(k) plan, with 67% of every dollar you contribute matched by NetJets
• Short and Long-Term Disability
• Legal Plan
• Identity Theft Protection Plans
• Pet Insurance
• Family & Caregiving Support