Global Marketing Director, General Medicine, Cardiometabolic
About the role
In this vital role you will shape the commercial future of our general medicine pipeline. The Director of Global Marketing, Cardiometabolic, General Medicine, is responsible for the creation and implementation of commercial asset initiatives, strategies, and the maximization of growth for the priority brands. This role also includes coordinating key cardiometabolic efforts and supporting the successful integration of global-to-local strategies to ensure a smooth transition and success for CM assets. This director will also help integrate CDx efforts and help drive new market-building initiatives.
The Director of Global Marketing is expected to inform, gather, and align decisions across the matrix. This includes clarifying commercial positioning, driving prioritization, and advancing progress towards brand launch readiness, while ensuring alignment and visibility of assets across markets. In addition, the Director will work to drive the success of cardiometabolic assets in new and established clinical spaces by leading cross-matrix functions without direct authority to meet enterprise goals and timelines.
The Director of Global Marketing will actively contribute as a member of the Integrated Brand Team (IBT) and Brand Working Group, partnering closely with the Global Marketing Brand Lead and asset product teams. They will support insight generation, strategy development, and brand planning, as well as other related cardiometabolic priorities. This role requires significant cross-functional interaction with teams including the International Brand Team (IBT) spanning PoC to launch and the growth phase, Global Brand Marketing Lead (GML), brand teams, in-market teams, Therapeutic Area Governance (TAG), Global Commercial Organization (GCO) leaders, PTs (Product Teams), and GenMed Strategy Teams.
This position is located remotely in the US or in Thousand Oaks, CA.
Responsibilities
- Lead the development of clear and differentiated marketing strategies and actionable plans to support peri-launch and launched assets.
- Challenge cross-matrix stakeholders to identify opportunities and address challenges for assets.
- Critically review competitor data and advancements to assess market threats, differentiation opportunities, and use cases.
- Support key internal and external milestones by leading assessments and deliverables to accelerate launch readiness.
- Collaborate with the Global Marketing Lead, Medical Affairs, and Commercial Insights leads to gather deep marketplace insights and develop a gold standard commercial strategy designed to optimize the future value of peri-launch assets.
- Guide the Integrated Brand Team and global marketing activities, fostering global engagement with local market alignment.
- Shape high-quality marketing deliverables aligned with Amgen’s processes and requirements, including contributions to Global Product Strategy, brand planning, launch readiness, competitive insights, patient-centric deliverables, robust Target Product Profiles, forecasts, and strategies to enhance program value and expand patient impact opportunities.
- Partner with global markets to develop and implement launch tactics.
- Generate end-to-end commercial plans for assets and drive activities across the IBT and markets.
- Commission and manage market research in collaboration with Commercial Data & Analytics (cDNA).
- Work with Competitive Intelligence to closely monitor the competitive landscape and its implications for Amgen’s strategy.
- Partner with Forecasting and Finance to develop long-range sales and operating expense projections.
- Lead the creation of aligned narratives for internal and external communications.
- Ensure effective leverage of lead markets by ROW markets (e.g., promoting broad usage of existing materials to avoid duplication) using a central repository.
- Coordinate and deliver best practice sharing in collaboration with lead and ROW markets.
- Address questions and requests from other markets related to global strategy.
- Assist in managing launch readiness activities and quarterly reviews.
- Support alliance management and external relations when applicable.
- Partner with priority country GMs to critically review, challenge, and update brand plans and long-range sales forecasts (LRS).
- Oversee deliverables to ensure alignment with global assets and therapeutic area strategies.
- Support Business Unit Director (BUD) forums and marketer interchange initiatives in collaboration with global sponsors.
Qualifications
Basic Qualifications
- Doctorate degree and 5 years of commercial experience
- OR Master’s degree and 7 years of commercial experience
- OR Bachelor’s degree and 9 years of commercial experience
Preferred Qualifications
- PhD/PharmD preferred
- 5+ years of pharma cardiometabolic experience
- 5+ years of experience and a track record of success in a series of commercial roles of increasing scope, scale and complexity, with leading companies in the biopharmaceutical industry, preferably in the cardiometabolic therapeutic area.
- Prior experience with peri-launch CV assets and assessing innovative cardiometabolic products and new markets is highly desirable.
- Experience in biotech/pharmaceutical marketing, in-market experience a plus.
- Experience in global commercial and/or strategic regional roles of increasing scope, scale, and complexity.
- Demonstrated record of strong commercialization planning and execution.
- Significant experience developing and implementing innovative global commercial strategies for pipeline products, successfully launching therapeutic products to maximize commercial value. Prior experience launching multiple products in diverse therapeutic areas a plus.
- Experience assessing and voicing market dynamics on global product teams.
- Solid understanding of global market access, pricing, and reimbursement issues in US and ex-US.
Skills
- Commercial Acumen: Exceptional commercial acumen and instincts; superior strategic marketing skills. A strong command of classic and innovative marketing disciplines and techniques. A thorough understanding of the external environment, internal capabilities, competitors, and the interests of other stakeholders. Develops and applies best practices.
- Strategic Mindset: Demonstrated creativity in addressing strategic challenges; displays high intellectual curiosity and passion for learning; thinks out-of-the-box; asks the right questions; seeks expert opinions and insights; applies innovative ideas and takes measured risks. Develops and articulates a strong, value-based strategy.
- Collaboration Skills: Works effectively in a team-based organization, collaborates cross-functionally, builds alignment around key objectives, and exercises influence at all levels. Readily builds consensus and achieves agreement on key priorities. Conducts effective meetings. Excellent listener; seeks broad input and feedback; employs frequent and effective follow-up.
- Presentation Skills: Develops and delivers concise, relevant, and well-supported briefings. Well-prepared and adapts presentation style to audience. Possesses the knowledge, credibility, and maturity to influence senior management.
- Integrity: Possesses unquestioned integrity and strong business ethics. Leads by example and demonstrates a strong commitment to company values and culture. Displays a positive attitude and energizes colleagues and partners. Has the reputation and record of achievement to establish trust and credibility with subordinates, peers, superiors, corporate leaders, strategic partners, and other stakeholders.
Benefits
- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental, and vision coverage, life and disability insurance, and flexible spending accounts.
- A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan.
- Stock-based long-term incentives.
- Award-winning time-off plans.
- Flexible work models where possible.
Pay
The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.