Global Integrated Campaign Program Manager

Responsibilities

• Evaluate our existing content across campaigns, channels, and regions to identify overlaps, gaps, and opportunities for synergy
• Use performance data to determine what's working and should be expanded or amplified, and what's underperforming and needs to be reworked, repositioned, or retired
• Identify content gaps against the buyer journey and key personas, and recommend where new investment is needed
• Develop strategies to extend the life of existing content: repurposing, reformatting, and updating it for new channels, audiences, and moments
• Generate new, more engaging ways to present existing content, from format changes to fresh angles and distribution approaches
• Partner with content, creative, demand gen, product marketing, and regional marketing teams to ensure accuracy and alignment
• Partner with marketing operations to track performance against KPIs and use data to continuously sharpen our content

Requirements

• Bachelor's degree in business, marketing, communications, or a related field
• 8+ years of experience in content and nurture marketing
• Strong analytical skills, with experience using data to guide content and channel decisions
• Hands-on experience with analytics tools and content/reporting dashboards
• A track record of turning underperforming or aging content into stronger-performing assets
• Strong written and verbal communication skills
• A highly organized, detail-oriented approach to managing multiple priorities at once
• Strong interpersonal skills and comfort working cross-functionally and across time zones

Pay

Salary Range $102,000.00 - $144,000.00
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living).

Benefits

• health/vision/dental insurance
• 401(k)
• PTO
• parental leave
• medical leave
• STD/LTD insurance benefits