Global Head of Integrated Campaigns

We're looking for a Director, Marketing to be our Global Head of Integrated Campaigns. The role sits at the center of our Route-to-Market organization. You'll lead the full campaign ecosystem across horizontal solution campaigns and industry vertical campaigns, and you'll own the pipeline and revenue results those campaigns deliver worldwide. This is a player-coach role. You will lead the team and also build and run campaigns yourself. You'll plan programs, build target audiences, sequence channels, launch campaigns, and read the results. Expect to have your own campaigns in market every quarter alongside your team's. You'll manage two senior campaign leaders: the Global Campaign Manager for Verticals and the Horizontal Solutions Campaign Manager. You'll work with Demand Generation, Sales, Field Marketing, Product Marketing, Brand, Creative, and Executive leadership. We need someone with deep experience in campaign planning, account-based marketing, and multi-persona, multi-channel execution. Req# 1105225902 Responsibilities Own the global campaign strategy and full-funnel pipeline targets, including revenue contribution, efficiency and ROI across horizontal and vertical campaignsAct as a player-coach by personally planning and launching flagship integrated campaigns each year, alongside managing and mentoring a team of senior campaign leadersDefine the global campaign architecture, ensuring horizontal solutions and industry-specific vertical campaigns operate as one connected system aligned to business prioritiesBuild horizontal campaigns for the full buying committee — economic buyers, technical evaluators and end users — while ensuring consistent solution messaging across all touchpointsUtilize intent data, firmographic signals and behavioral insights to build targeted account-based marketing (ABM) and multi-channel strategies for complex buying committeesEstablish a unified measurement framework and reporting standard to track campaign contribution to MQL, MQA, pipeline and closed-won revenuePartner with Sales and field teams to provide campaign toolkits and actionable intelligence, ensuring marketing-generated pipeline converts to revenueManage the global campaign budget to maximize return on investment while fostering a test-and-learn culture for continuous optimizationStep in hands-on with marketing technology tools (e.g., Marketo, Demandbase) to monitor live programs and adjust tactics based on real-time performance data Requirements 12+ years of experience in B2B campaign marketing, with at least five years in a leadership role managing high-performance teamsDemonstrated track record of building and executing multi-persona, multi-channel global campaigns directly tied to pipeline and revenue generationProven ability to operate as a player-coach, combining strategic leadership with hands-on campaign execution and optimizationDeep expertise in account-based marketing (ABM), demand generation and complex B2B buyer journeysProficiency working directly within marketing technology and analytics platforms, such as Marketo, Demandbase, MS Dynamics and modern AI toolsStrong executive presence with the ability to influence senior stakeholders across Sales, Product Marketing and global leadership teamsExperience managing multi-million-dollar campaign budgets and defining rigorous measurement frameworks for ROIAbility to thrive in a highly matrixed, fast-paced global organization We offer Medical, Dental and Vision Insurance (Subsidized)Health Savings AccountFlexible Spending Accounts (Healthcare, Dependent Care, Commuter)Short-Term and Long-Term Disability (Company Provided)Life and AD&D Insurance (Company Provided)Employee Assistance ProgramUnlimited access to LinkedIn learning solutionsMatched 401(k) Retirement Savings PlanPaid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)Paid Holidays - nine (9) total per yearLegal Plan and Identity Theft ProtectionAccident InsuranceEmployee DiscountsPet InsuranceEmployee Stock Purchase ProgramIf otherwise eligible, participation in the discretionary annual bonus programIf otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program This Remote Position Cannot be Performed in New York City. EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential. Engineer the Future with a Career at EPAM This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training, the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $130,000-$160,000 USD. This position is also eligible for variable compensation incentives. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position. Applications will be accepted on a rolling basis. In accordance with the LA County Fair Chance Ordinance, you may find a copy of the Notice containing a summary of the Ordinance’s key provisions here: Concept FCO Posting 8 27 24 (lacounty.gov) EPAM will not provide new H-1B visa sponsorship for this position. Candidates with existing transferable H-1B status may be considered. 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