Head of Global Campaign Strategy

Lead integrated marketing strategy that unifies brand, demand, and product marketing across global markets. Orchestrate full-funnel campaigns using AI-forward tools and data-driven frameworks to drive measurable pipeline growth. Shape how a B2B SaaS portfolio scales globally while enabling regional teams to win locally.

About The Team

We deliver integrated campaigns that drive revenue across awareness, demand, and customer lifecycle. Our team collaborates across product, sales, and regional marketing to execute globally consistent programs with local relevance. We exist to accelerate growth through orchestrated, multi-channel marketing that scales.

Responsibilities

• Developing global integrated marketing strategy across awareness, consideration, conversion, adoption, and expansion stages.
• Orchestrating multi-channel campaigns across digital, content, events, lifecycle, and partner channels to drive pipeline and revenue.
• Leading global marketing operations and regional teams to execute consistent campaigns with local market adaptation.
• Partnering with revenue operations, sales, product, and customer success leaders to align on priorities, measurement, and performance.
• Building marketing systems including campaign architecture, attribution frameworks, experimentation models, and cross-functional governance.

Requirements

• Demonstrate 12+ years of B2B marketing experience with significant leadership in integrated marketing or campaigns for SaaS or cloud platforms.
• Show proven success driving pipeline and revenue impact through integrated, cross-channel marketing programs.
• Build and scale global campaign systems that enable consistent execution across multiple regions and market segments.
• Apply deep understanding of enterprise and mid-market go-to-market motions, including account-based marketing and partner ecosystems.
• Communicate effectively with executive stakeholders and influence cross-functional teams without direct authority.
• Bring experience marketing platform products in collaboration, communications, cloud, AI, or enterprise applications.
• Demonstrate background in companies with scaled go-to-market motions and partner ecosystems including system integrators, channels, or marketplaces.
• Balance brand building with performance marketing rigor through hands-on campaign execution and optimization.

Pay

Minimum Salary Range or On Target Earnings: $184,300. Maximum $403,200. In addition to the base salary, Zoom has a Total Direct Compensation philosophy that includes base salary, bonus, and equity value. Starting pay is based on qualifications and experience, and follows a location-based compensation structure.

Schedule

Structured hybrid approach centered around offices and remote work environments. This role is remote.

Benefits

As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, options, and support to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways.