Global Events Manager
Global Event Strategy & Planning
You will develop and own Ultimo's global event strategy aligned to pipeline generation, brand awareness, customer engagement, and regional growth goals. You will build and manage the annual global event calendar across the UK, Europe, and North America, supporting at least 8 trade shows and 4 customer events per year, where timelines often overlap. You will evaluate event opportunities, sponsorships, trade shows, and executive events that align with our GTM and sales objectives for each region. You will bring creative activations to the events program, balancing trial of new techniques with time-tested approaches. You will manage global event budgets, forecasts, vendor negotiations, and spend tracking.
Large-Scale Event Execution & Customer Events
You will lead the end-to-end execution of global trade shows, conferences, and customer conferences. You will design engaging booth experiences and event environments that bring the Ultimo brand to life and create memorable audience interactions. You will collaborate with the Customer Marketing Manager to deliver engaging customer events that drive retention and expansion. You will ensure consistency and excellence across all event branding, messaging, signage, collateral, presentations, and attendee experiences. You will coordinate logistics including venues, vendors, shipping, registrations, staffing, travel, AV, production, and on-site operations. You will travel to key events to oversee execution, troubleshoot issues, and ensure seamless delivery on-site.
Sales Alignment & Pipeline Generation
You will partner closely with regional Sales teams before, during, and after events to align on objectives, target accounts, meeting strategies, and follow-up expectations. You will partner with Regional Marketing, Sales, and Marketing Operations to drive post-event follow-up, nurture programs, and pipeline reporting.
Campaign & Content Activation
You will oversee integrated event campaigns across email, social, paid media, content, and digital channels. You will work with Content and Design teams to develop event messaging, presentations, customer stories, promotional assets, and thought leadership content. You will use marketing automation and CRM platforms to support campaign execution, reporting, and lead management.
Cross-Functional Collaboration
You will partner with Regional Sales, Business Development, Marketing, and Leadership teams to ensure events support broader go-to-market priorities. You will collaborate with and onboard external agencies, production partners, booth suppliers, and event organizers to deliver high-quality experiences.
Performance & Optimization
You will measure and analyze event performance, lead outcomes, and pipeline contribution, using insights to continuously improve future programs and attendee engagement. You will continuously test and improve messaging, formats, engagement tactics, and attendee experiences.