Global Consumer Insights Director

Start date is ASAP for this 6-month contract position in San Francisco, CA (4 days per week onsite). Visa sponsorship is not available.

About the role

This role leads the client's consumer insights function on an interim basis, delivering on annual learning plans across two brands through strategic planning and hands-on research execution.

Responsibilities

• Lead strategic planning for consumer insights initiatives across two brand portfolios, navigating shifts in business priorities alongside cross-functional partners
• Design and execute quantitative and qualitative research using self-service platforms, including defining goals, writing questionnaires and discussion guides, moderating discussions, and delivering findings presentations
• Manage research agency relationships, including RFP processes, methodology recommendations, and vendor oversight to ensure deliverables meet defined objectives
• Oversee and mentor a team of two consumer insights specialists, with increased individual contributor responsibility during the back half of the engagement
• Collaborate with brand marketing and product innovation partners to ensure research outputs inform business decisions
• Translate consumer data into actionable insights that address the "why" and "so what" for internal stakeholders, including executive leadership
• Support research fielding primarily in the US, with occasional project oversight for European markets

Requirements

• Bachelor's degree in any field
• Minimum 12 years of experience in a consumer insights role, in-house or at a research agency
• Experience leading Brand Tracking research
• Experience leading innovation and product development research for physical goods
• Experience launching research via self-service platforms (e.g., Suzy, Zappi), including questionnaire design, survey management, qualitative moderation, and analysis
• Experience managing research agency relationships, including RFP management and vendor oversight
• Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel) and data analysis in Excel

Preferred Qualifications

• Experience leading and mentoring a consumer insights team
• Experience collaborating with cross-functional partners, particularly in brand marketing and product innovation
• Experience presenting research findings to executive leadership
• Demonstrated ability to manage research budgets
• Ability to balance the broader strategic picture of consumer research with the details of research design and data analysis

Pay

$65–$83 per hour

Benefits

• Eligible for Health, Dental, Vision, and 401K

Schedule

Approximately 6 months (contract)