Director, Consumer Insights
for each section heading.
We need to use - for any list of duties/requirements/benefits.
Use
for prose.
We must not include Job ID etc.
We must remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions.
We must preserve all substantive info.
Let's extract substantive content.
From posting:
Company intro: "THE BIGGEST NAME IN HOME..." etc. This is about company, maybe not needed? It's not a section heading but could be part of About the role? Probably not needed as it's generic company description. But we need to preserve all substantive information. However instructions: "Preserve ALL substantive information; do NOT invent or summarize away detail." So we need to keep company description? It's not part of role but it's substantive. However we are only to output sections with headings; we could include a
before first heading? The instruction: "Output ONLY the HTML fragment — no /, no markdown code fences." It didn't forbid extra paragraphs outside sections. But they said "use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So likely they expect those headings only. But we could include a
before first heading as part of About the role? The About the role section likely includes the role description. The company intro could be considered part of About the role? Might be okay to include as a paragraph under About the role.
But we need to decide.
Better to include About the role heading with paragraph that includes role description and maybe company context.
Responsibilities: list from "What You'll Be Doing".
Requirements: maybe "Skills And Qualifications" includes requirements.
Qualifications: maybe "Preferred Qualifications".
Skills: maybe also part of Skills And Qualifications.
But we need to avoid duplication. Could combine Skills and Qualifications into one section? The instruction says prefer a few substantive sections over many thin ones. So we could have About the role, Responsibilities, Qualifications (including skills and preferred), Benefits, Pay, Schedule.
Let's extract details.
About the role paragraph: "Ashley Furniture is seeking a Director, Consumer Insights to build a modern insights capability that brings the voice of the consumer, retail customer, sales associate, and marketplace into the decisions that shape Ashley's products, experiences, and growth. This role will own the insights operating model, custom research roadmap, insights repository, and decision-ready synthesis across Ashley's priorities. It is expected to shape questions, prioritize learning opportunities, and drive adoption of insights across teams. This is a builder role for someone who combines research rigor, scrappy resourcefulness, strong collaboration, and hands-on ownership of analysis, synthesis, and executive-ready storytelling. The right person is energized by creating practical ways of working where a mature insights function hasn't historically existed, finds credible ways to answer business questions with available resources and imperfect data, and is comfortable doing the work directly — analyzing data, building slides, pressure-testing findings — rather than depending on external partners. Reporting to the VP of Product Marketing, the Director will partner across business units and functions; Tampa, FL is preferred, with openness to remote candidates who can travel as needed."
That's substantive.
Responsibilities list: bullet points from "What You'll Be Doing". Let's extract each:
- Establish Ashley's insights capability as a practical force in product, marketing, retail, and customer experience decisions, bringing a builder mindset to a function still taking shape.
- Design and manage learning plans and custom research initiatives, translating ambiguous business questions into clear research objectives, survey instruments, discussion guides, sample plans, analysis frameworks, and actionable readouts — with the quantitative rigor to make findings clear, defensible, and useful.
- Synthesize research data, customer feedback, business inputs, and supplier outputs to develop implications for decision-ready presentations, working scrappily and resourcefully to answer business questions even when data or resources are imperfect.
- Build relationships across functions by demonstrating the practical value and business impact of insights, connecting dots across business units, channels, and stakeholder groups as an enterprise collaborator.
- Own Ashley's insights repository and knowledge hub, including searchable findings, source materials, reusable learnings, and AI-enabled synthesis workflows.
- Create a disciplined intake and prioritization process for insights work, balancing stakeholder requests against business impact, decision timing, available resources, and the quality of existing evidence.
- Manage and develop one direct report, including coaching, prioritization, quality review, and stakeholder alignment.
- Turn complex research into sharp, memorable, commercially useful takeaways that move decisions forward, operating as an influential storyteller across audiences with varying levels of research fluency.
- The responsibilities described above are not exhaustive. You may be asked, from time to time and as reasonably required by business needs, to perform other duties consistent with your skills and role, including work for or on behalf of our related entities.
- This job description does not constitute a contract of employment and may be modified at any time, subject to applicable law.
We might exclude the last two sentences as boilerplate? They are generic but still part of responsibilities. Might be considered boilerplate but they are not EEO. The instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." The last two sentences are more like generic disclaimer; could be considered boilerplate. Safer to omit them? But they are substantive? They are standard disclaimer. I'd omit them to keep focused.
Qualifications/Skills: from "Skills And Qualifications":
- 8+ years in consumer/customer insights, market research, UX research, strategy, product marketing, or customer experience; director-level experience preferred.
- Bachelor's degree preferred.
- Proven experience designing and executing custom research (surveys, panels, concept testing, feedback programs, qualitative and quantitative methods) and synthesizing multi-source data into insight storytelling.
- Ability to connect consumer, customer, retail, and marketplace signals to product strategy, merchandising, pricing, and growth priorities — communicated through concise, commercially grounded executive recommendations.
- Fluency with AI-enabled research and knowledge management tools, used to accelerate synthesis without outsourcing judgment.
- Comfortable operating with incomplete inputs and limited resources while maintaining research discipline.
- Strong track record influencing across a matrixed organization with varying levels of research fluency.
- People management experience, with a high-ownership mindset suited to building an insights function from an early stage.
- Able and willing to travel to company on-site meetings in Tampa, FL
Preferred Qualifications:
- Experience in furniture, home goods, appliances, or other high-consideration retail/ecommerce categories.
- History of sourcing insights across store teams, customer service, reviews, marketplace content, and digital performance signals.
- Experience building an insights or knowledge management capability where adoption is still developing.
We could combine these into Qualifications section (maybe split into Required and Preferred). But we can just list all as bullet points.
Benefits: from "What We Offer (subject To Eligibility Requirements)":
- Competitive Salary
- Health, Vision & Dental Insurance
- HSA company contributions
- 401K with company match component
- Take what you need Paid Time Off
- Wellness benefits
- WFH office and cell phone/internet stipend
- A FREE MATTRESS plus an awesome Friends and Family discount!
Also note: "If you reside in a state or location where pay transparency laws or regulations have been adopted please read the following: The salary for this position is $150,000 - $180,000. We carefully consider a wide range of compensation factors, including your background, skills, qualifications, experience, geographic location and other non-discriminatory factors. These considerations can cause your compensation to vary. [Additionally, this role might be eligible for discretionary bonuses or commission payments]. For more information regarding the pay range applicable for this position, please contact us at People@residenthome.com"
That's pay info.
Schedule: remote opportunity, must reside and be authorized to work within US. Tampa, FL preferred, openness to remote candidates who can travel as needed. Also mention remote-first company, flexible work location culture, restrictions.
We could include Schedule section with remote work, travel, location.
But we must not include filler like "commensurate with experience". We have actual.
We need to decide sections: About the role, Responsibilities, Qualifications, Benefits, Pay, Schedule.
We should not include Skills separate if we put in Qualifications.
Let's craft HTML.
We'll start with
About the role
then with the paragraph.
Then
Responsibilities
then - each responsibility.
Then
Qualifications
then - each qualification (including preferred). Could separate required vs preferred but not needed.
Then
Benefits
then - each benefit.
Then
Pay
then with salary range and note about factors.
Then
Schedule
then with remote, travel, location preferences.
We must ensure we don't include duplicated lines.
Let's extract exact text.
About the role paragraph: I'll copy exactly as in posting but maybe trim trailing spaces.
Paragraph: "Ashley Furniture is seeking a Director, Consumer Insights to build a modern insights capability that brings the voice of the consumer, retail customer, sales associate, and marketplace into the decisions that shape Ashley's products, experiences, and growth. This role will own the insights operating model, custom research roadmap, insights repository, and decision-ready synthesis across Ashley's priorities. It is expected to shape questions, prioritize learning opportunities, and drive adoption of insights across teams. This is a builder role for someone who combines research rigor, scrappy resourcefulness, strong collaboration, and hands-on ownership of analysis, synthesis, and executive-ready storytelling. The right person is energized by creating practical ways of working where a mature insights function hasn't historically existed, finds credible ways to answer business questions with available resources and imperfect data, and is comfortable doing the work directly — analyzing data, building slides, pressure-testing findings — rather than depending on external partners. Reporting to the VP of Product Marketing, the Director will partner across business units and functions; Tampa, FL is preferred, with openness to remote candidates who can travel as needed."
Now responsibilities list items (excluding the generic disclaimer). Let's list each bullet as in posting:
1. Establish Ashley's insights capability as a practical force in product, marketing, retail, and customer experience decisions, bringing a builder mindset to a function still taking shape.
2. Design and manage learning plans and custom research initiatives, translating ambiguous business questions into clear research objectives, survey instruments, discussion guides, sample plans, analysis frameworks, and actionable readouts — with the quantitative rigor to make findings clear, defensible, and useful.
3. Synthesize research data, customer feedback, business inputs, and supplier outputs to develop implications for decision-ready presentations, working scrappily and resourcefully to answer business questions even when data or resources are imperfect.
4. Build relationships across functions by demonstrating the practical value and business impact of insights, connecting dots across business units, channels, and stakeholder groups as an enterprise collabor
for prose. We must not include Job ID etc. We must remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. We must preserve all substantive info. Let's extract substantive content. From posting: Company intro: "THE BIGGEST NAME IN HOME..." etc. This is about company, maybe not needed? It's not a section heading but could be part of About the role? Probably not needed as it's generic company description. But we need to preserve all substantive information. However instructions: "Preserve ALL substantive information; do NOT invent or summarize away detail." So we need to keep company description? It's not part of role but it's substantive. However we are only to output sections with headings; we could include a
before first heading? The instruction: "Output ONLY the HTML fragment — no /, no markdown code fences." It didn't forbid extra paragraphs outside sections. But they said "use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So likely they expect those headings only. But we could include a
before first heading as part of About the role? The About the role section likely includes the role description. The company intro could be considered part of About the role? Might be okay to include as a paragraph under About the role. But we need to decide. Better to include About the role heading with paragraph that includes role description and maybe company context. Responsibilities: list from "What You'll Be Doing". Requirements: maybe "Skills And Qualifications" includes requirements. Qualifications: maybe "Preferred Qualifications". Skills: maybe also part of Skills And Qualifications. But we need to avoid duplication. Could combine Skills and Qualifications into one section? The instruction says prefer a few substantive sections over many thin ones. So we could have About the role, Responsibilities, Qualifications (including skills and preferred), Benefits, Pay, Schedule. Let's extract details. About the role paragraph: "Ashley Furniture is seeking a Director, Consumer Insights to build a modern insights capability that brings the voice of the consumer, retail customer, sales associate, and marketplace into the decisions that shape Ashley's products, experiences, and growth. This role will own the insights operating model, custom research roadmap, insights repository, and decision-ready synthesis across Ashley's priorities. It is expected to shape questions, prioritize learning opportunities, and drive adoption of insights across teams. This is a builder role for someone who combines research rigor, scrappy resourcefulness, strong collaboration, and hands-on ownership of analysis, synthesis, and executive-ready storytelling. The right person is energized by creating practical ways of working where a mature insights function hasn't historically existed, finds credible ways to answer business questions with available resources and imperfect data, and is comfortable doing the work directly — analyzing data, building slides, pressure-testing findings — rather than depending on external partners. Reporting to the VP of Product Marketing, the Director will partner across business units and functions; Tampa, FL is preferred, with openness to remote candidates who can travel as needed." That's substantive. Responsibilities list: bullet points from "What You'll Be Doing". Let's extract each: - Establish Ashley's insights capability as a practical force in product, marketing, retail, and customer experience decisions, bringing a builder mindset to a function still taking shape. - Design and manage learning plans and custom research initiatives, translating ambiguous business questions into clear research objectives, survey instruments, discussion guides, sample plans, analysis frameworks, and actionable readouts — with the quantitative rigor to make findings clear, defensible, and useful. - Synthesize research data, customer feedback, business inputs, and supplier outputs to develop implications for decision-ready presentations, working scrappily and resourcefully to answer business questions even when data or resources are imperfect. - Build relationships across functions by demonstrating the practical value and business impact of insights, connecting dots across business units, channels, and stakeholder groups as an enterprise collaborator. - Own Ashley's insights repository and knowledge hub, including searchable findings, source materials, reusable learnings, and AI-enabled synthesis workflows. - Create a disciplined intake and prioritization process for insights work, balancing stakeholder requests against business impact, decision timing, available resources, and the quality of existing evidence. - Manage and develop one direct report, including coaching, prioritization, quality review, and stakeholder alignment. - Turn complex research into sharp, memorable, commercially useful takeaways that move decisions forward, operating as an influential storyteller across audiences with varying levels of research fluency. - The responsibilities described above are not exhaustive. You may be asked, from time to time and as reasonably required by business needs, to perform other duties consistent with your skills and role, including work for or on behalf of our related entities. - This job description does not constitute a contract of employment and may be modified at any time, subject to applicable law. We might exclude the last two sentences as boilerplate? They are generic but still part of responsibilities. Might be considered boilerplate but they are not EEO. The instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." The last two sentences are more like generic disclaimer; could be considered boilerplate. Safer to omit them? But they are substantive? They are standard disclaimer. I'd omit them to keep focused. Qualifications/Skills: from "Skills And Qualifications": - 8+ years in consumer/customer insights, market research, UX research, strategy, product marketing, or customer experience; director-level experience preferred. - Bachelor's degree preferred. - Proven experience designing and executing custom research (surveys, panels, concept testing, feedback programs, qualitative and quantitative methods) and synthesizing multi-source data into insight storytelling. - Ability to connect consumer, customer, retail, and marketplace signals to product strategy, merchandising, pricing, and growth priorities — communicated through concise, commercially grounded executive recommendations. - Fluency with AI-enabled research and knowledge management tools, used to accelerate synthesis without outsourcing judgment. - Comfortable operating with incomplete inputs and limited resources while maintaining research discipline. - Strong track record influencing across a matrixed organization with varying levels of research fluency. - People management experience, with a high-ownership mindset suited to building an insights function from an early stage. - Able and willing to travel to company on-site meetings in Tampa, FL Preferred Qualifications: - Experience in furniture, home goods, appliances, or other high-consideration retail/ecommerce categories. - History of sourcing insights across store teams, customer service, reviews, marketplace content, and digital performance signals. - Experience building an insights or knowledge management capability where adoption is still developing. We could combine these into Qualifications section (maybe split into Required and Preferred). But we can just list all as bullet points. Benefits: from "What We Offer (subject To Eligibility Requirements)": - Competitive Salary - Health, Vision & Dental Insurance - HSA company contributions - 401K with company match component - Take what you need Paid Time Off - Wellness benefits - WFH office and cell phone/internet stipend - A FREE MATTRESS plus an awesome Friends and Family discount! Also note: "If you reside in a state or location where pay transparency laws or regulations have been adopted please read the following: The salary for this position is $150,000 - $180,000. We carefully consider a wide range of compensation factors, including your background, skills, qualifications, experience, geographic location and other non-discriminatory factors. These considerations can cause your compensation to vary. [Additionally, this role might be eligible for discretionary bonuses or commission payments]. For more information regarding the pay range applicable for this position, please contact us at People@residenthome.com" That's pay info. Schedule: remote opportunity, must reside and be authorized to work within US. Tampa, FL preferred, openness to remote candidates who can travel as needed. Also mention remote-first company, flexible work location culture, restrictions. We could include Schedule section with remote work, travel, location. But we must not include filler like "commensurate with experience". We have actual. We need to decide sections: About the role, Responsibilities, Qualifications, Benefits, Pay, Schedule. We should not include Skills separate if we put in Qualifications. Let's craft HTML. We'll start with
About the role
thenwith the paragraph. Then
Responsibilities
then- each responsibility.
Then
Qualifications
then- each qualification (including preferred). Could separate required vs preferred but not needed.
Then
Benefits
then- each benefit.
Then
Pay
thenwith salary range and note about factors. Then
Schedule
thenwith remote, travel, location preferences. We must ensure we don't include duplicated lines. Let's extract exact text. About the role paragraph: I'll copy exactly as in posting but maybe trim trailing spaces. Paragraph: "Ashley Furniture is seeking a Director, Consumer Insights to build a modern insights capability that brings the voice of the consumer, retail customer, sales associate, and marketplace into the decisions that shape Ashley's products, experiences, and growth. This role will own the insights operating model, custom research roadmap, insights repository, and decision-ready synthesis across Ashley's priorities. It is expected to shape questions, prioritize learning opportunities, and drive adoption of insights across teams. This is a builder role for someone who combines research rigor, scrappy resourcefulness, strong collaboration, and hands-on ownership of analysis, synthesis, and executive-ready storytelling. The right person is energized by creating practical ways of working where a mature insights function hasn't historically existed, finds credible ways to answer business questions with available resources and imperfect data, and is comfortable doing the work directly — analyzing data, building slides, pressure-testing findings — rather than depending on external partners. Reporting to the VP of Product Marketing, the Director will partner across business units and functions; Tampa, FL is preferred, with openness to remote candidates who can travel as needed." Now responsibilities list items (excluding the generic disclaimer). Let's list each bullet as in posting: 1. Establish Ashley's insights capability as a practical force in product, marketing, retail, and customer experience decisions, bringing a builder mindset to a function still taking shape. 2. Design and manage learning plans and custom research initiatives, translating ambiguous business questions into clear research objectives, survey instruments, discussion guides, sample plans, analysis frameworks, and actionable readouts — with the quantitative rigor to make findings clear, defensible, and useful. 3. Synthesize research data, customer feedback, business inputs, and supplier outputs to develop implications for decision-ready presentations, working scrappily and resourcefully to answer business questions even when data or resources are imperfect. 4. Build relationships across functions by demonstrating the practical value and business impact of insights, connecting dots across business units, channels, and stakeholder groups as an enterprise collabor
- each benefit.
Then
- each qualification (including preferred). Could separate required vs preferred but not needed.
Then