Global Consumer Director
Ladders · United States · 1 wk ago
RemoteRemoteBusiness Development$200k–$250k/yrFull-time
About the role
Shape brand and customer engagement initiatives that strengthen market presence and business impact. Collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. Directly influence customer engagement, conversion performance, and revenue growth within a life sciences environment.
Responsibilities
- Identify critical moments and barriers in the patient journey
- Translate brand objectives into data-driven media strategies
- Partner with cross-functional teams to uncover insights
- Build global consumer guidelines for consistency across markets
- Manage agency partnerships and oversee marketing budgets
- Compile and manage the global consumer budget for optimal resource allocation
Requirements
- Minimum BS/BA degree; MS/MBA preferred
- 10+ years of consumer experience; 3+ years in OTC is a plus
- Experience in global consumer strategy and tactical planning
- Deep understanding of omni-channel marketing
- Track record of driving growth through effective customer engagement
- Proven ability to influence and inspire cross-functional stakeholders
- Results-driven mindset with ownership and resilience
- Demonstrated ability to use data and insights for decision-making
US-based remote role; no visa sponsorship available.
Pay
$200,000 – $250,000 annually
Benefits
- Join a mission-driven global vaccine company
- Opportunity to shape innovative commercial programs
- Collaborative, entrepreneurial culture fostering partnership and creativity
- Contribute to public health initiatives
- Impactful role in improving health outcomes