Global Clinical Marketing Manager, Patient Care Solutions

Key Responsibilities

• Develop and execute the global clinical marketing strategy to drive awareness, engagement, adoption, and behavioral change among clinical audiences.
• Lead the clinical solution approach to showcase the integrated value of the PCS portfolio across care settings and workflows.
• Balance thought leadership (solution-agnostic) and solution-specific clinical marketing to build credibility and drive adoption.
• Define success metrics and evaluate program effectiveness to optimize business outcomes.

Cross-Functional Collaboration

• Partner with Product Marketing, Product Management, Content & Engagement, Regional Marketing, Clinical teams, and Chief Medical Office to align strategies and priorities.
• Support commercialization efforts by contributing clinical expertise to value propositions, messaging, and go-to-market plans.
• Collaborate on new product launches by developing clinical positioning, evidence strategies, and engagement plans.

Content Development & Engagement Programs

• Lead development of high-impact clinical content and engagement initiatives, including: symposiums, webinars, white papers, educational programs, thought leadership campaigns, and industry presence (conferences, associations).
• Partner with the cross-functional team to build and execute integrated, omnichannel campaigns and digital engagement strategies.
• Contribute to development of the PCS brand story across clinical audiences and care pathways.

Clinical Insights & Customer Understanding

• Develop clinical personas and customer journey maps to guide engagement strategies.
• Gather and synthesize insights from: Advisory boards, Market research, Customer interactions and KOL engagement.
• Identify unmet needs and evolving customer preferences to inform marketing and portfolio strategies.

Clinical Evidence & Claims Strategy

• Partner with internal stakeholders to develop and execute: Clinical evidence generation plans, Claims and publication strategies, Health economics and outcomes research (HEOR).
• Support dissemination of scientific evidence and clinical publications to strengthen differentiation and credibility.
• Monitor competitive evidence and claims to identify opportunities for differentiation.

Education & Thought Leadership

• Design and deliver accredited and non-accredited educational programs to strengthen relationships with clinical stakeholders, ensuring content is evidence-based, relevant, and aligned with evolving standards of care.
• Establish the organization as a trusted clinical partner through ongoing thought leadership initiatives, including publications, advisory boards, speaking engagements, and collaboration with key opinion leaders.
• Develop strategic educational roadmaps that address clinical practice gaps, support product adoption, and enhance patient outcomes.
• Partner cross-functionally with medical, regulatory, and commercial teams to ensure compliant, high-impact educational offerings.

Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences, Healthcare, or related field required; advanced degree preferred.
• Minimum of 7 years of experience in clinically focused marketing, healthcare marketing, clinical program leadership, or related healthcare industry experience.
• Experience working in or closely supporting clinical care environments, with firsthand understanding of patient care delivery, clinician decision-making, and operational challenges across healthcare settings.
• Strong understanding of healthcare delivery, clinical workflows, and customer needs across care settings.
• Core understanding of clinical trial methodology, evidence generation, claims substantiation, and health economics; ability to interpret and help develop clinical presentations, publications, and value communications.
• Demonstrated ability to gather customer insights and translate them into impactful marketing strategies and commercial outcomes.
• Proven ability to work successfully in a matrixed organization and effectively manage internal and external stakeholders.
• Demonstrated ability to lead projects, navigate ambiguity, and drive cross-functional alignment.
• Strong understanding of marketing strategy, content development, customer engagement, and commercialization principles.
• Passion for clinical science, customer-centered innovation, and driving measurable business impact.
• Analytical in nature with strong organizational, communication, presentation, prioritization, and problem-solving skills.