GEO & PR Coordinator

About the role

We're looking for a GEO & PR Coordinator to join 5W's content team and grow our presence — and the presence of our AI Visibility Index research — across both traditional search and AI-powered answer engines like ChatGPT, Perplexity, Google AI Overviews, and Gemini. This is a hands-on role for someone with a couple years of experience creating content across formats (written, video, social) who's excited to help get our research picked up by media outlets and cited by AI engines alike.

Responsibilities

• Create blog posts, articles, FAQs, and web copy optimized for both readers and AI answer engines
• Create short-form video content (Reels, TikToks, YouTube Shorts) that supports brand visibility and repurposes into written content (and vice versa)
• Develop and manage a social content calendar, adapting core content into platform-specific formats
• Script, film, and edit video content with minimal oversight
• Build hub and cluster content around the AI Visibility Index and related research, designed to move brand marketers to contact 5W
• Use AI tools (ChatGPT, Claude, Lovable, etc.) daily to speed up research, drafting, editing, and light prototyping — e.g., building quick interactive pages or visualizations to accompany studies
• Conduct keyword and topic research to inform content planning
• Implement on-page SEO (titles, meta descriptions, alt text, internal linking)
• Own and grow 5W's presence and citations in AI-generated answers, tracked through Profound and Otterly
• Support structured data/schema implementation in collaboration with the SEO & GEO Manager
• Maintain a clear line from each placement to any resulting inbound inquiry, so leadership can see what earned media is producing
• Pull and analyze performance data from tools like Google Search Console, GA4, Ahrefs/Semrush, Profound, and Otterly
• Report on citation growth, placement quality, and the inbound signals they generate
• Collaborate with senior SEO/GEO, PR, and content team members to refine strategy based on results

Requirements

• 1–3 years experience in content creation, PR, social media, or marketing
• Strong writing skills — clear, accurate, and adaptable across formats (articles, pitches, scripts, captions)
• Demonstrated experience creating and editing short-form video content
• Working knowledge of social platforms (Instagram, TikTok, YouTube, LinkedIn) and their content norms
• Active, regular user of AI tools in your workflow — ChatGPT, Claude, Perplexity, etc. — for research, writing, and content production
• Comfort with AI-assisted platforms like Lovable, Replit, Cursor, or similar "vibe-coding" tools to quickly prototype landing pages, interactive content, or simple web tools
• Some experience with media pitching, press releases, or journalist relationships
• Highly organized, deadline-driven, and comfortable managing multiple content and outreach threads simultaneously
• Working knowledge of basic SEO/GEO principles (schema, structured data, on-page optimization)
• Strong, consistent commitment to sourcing accuracy and fact-checking — not negotiable given the visibility of the research this role supports

Qualifications

• A portfolio showing published content, media placements, and/or video work
• Experience with editing tools (CapCut, Premiere Rush, Canva, etc.)
• Experience with media database tools (Cision, Muck Rack, etc.) and AI visibility tracking tools (Profound, Otterly)
• Basic HTML/CMS familiarity (WordPress)

Skills

• Strong writing skills
• Experience with short-form video content creation
• Knowledge of social media platforms
• Proficiency with AI tools
• SEO and GEO principles

Benefits

• Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
• Flexible PTOSummer Fridays and Winter, Spring, and Fall Fridays too!
• Hybrid work model offering flexibility and work-life balance
• Expanded parental leave and family planning support
• Continuous learning through “5W University” and development initiatives
• Student Loan Reimbursement
• Professional Development Support
• Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
• Charitable giving, including matching donations