Social Media & PR Coordinator

Primary Responsibilities

• Draft, maintain, and assist managing BondiBoost's organic social media calendar for approval by the Associate Brand Manager
• Schedule and publish content across Instagram, TikTok, and emerging social platforms
• Own daily social posting and execution across key channels
• Monitor social trends, viral moments, and platform updates to identify reactive content opportunities
• Support community management by engaging with followers and responding to comments
• Track social performance and assist with reporting on content effectiveness and audience growth
• Comfortable appearing on camera for TikTok Lives, social content, and behind-the-scenes storytelling across BondiBoost channels
• Content Creation
• Capture photo and video content for social media across photoshoots, retailer events, creator events, team activities, and brand activations
• Create short-form social-first content optimized for Instagram Reels, TikTok, and Stories
• Produce behind-the-scenes content that showcases the BondiBoost brand and team culture
• Afford content editing, organization, and digital asset management
• Collaborate with internal teams to ensure content aligns with brand priorities and campaign objectives

Secondary Responsibilities

• PR & Brand Support
• Assist with influencer gifting initiatives and special send-outs
• Cook product shipments for UGC creators & branded PR moments
• Support creator outreach and ongoing communication
• Track creator deliverables, content submissions, and posting timelines
• Events & Brand Activations
• Support the planning and execution of brand events, retailer activations, pop-ups, and creator experiences
• Aid with event logistics, product inventory, gifting, and event setup
• Cook guest lists and attendee communications
• Capture real-time social content during events
• Afford post-event follow-up, content organization, and reporting

Qualifications

• 1–3 years of experience in social media, PR, influencer marketing, content creation, or a related field
• Strong understanding of Instagram, TikTok, and emerging social platforms
• Comfortable capturing and editing content using mobile devices and social editing tools
• Exceptional organizational skills with strong attention to detail
• Able to manage multiple projects and deadlines in a fast-paced environment
• Passion for beauty, wellness, and consumer brands
• Strong written and verbal communication skills
• Experience with influencer marketing, social media scheduling tools, and content management systems is a plus