Coordinator, Social Media

Description

The Social Media Coordinator develops and leads the college’s social media strategy to support institutional goals and strengthen the college’s brand and reputation. This role is responsible for content creation, social engagement, and storytelling across platforms. The Social Media Coordinator plays a hands-on role in writing, photographing, filming, and producing content that elevates the student and alumni experience while advancing the college's mission.

Responsibilities

• Develops and implements a content strategy for the college’s primary social media channels (e.g., Instagram, Facebook, LinkedIn, TikTok, X/Twitter).
• Maintains the digital photo library by ingesting, organizing, and keywording images for long-term access and use.
• Works closely with departments, student organizations, and external partners to identify stories and promotional opportunities.
• Serves as a liaison between the marketing team and campus units seeking social media support.
• Captures and edits high-quality photos and video footage to use across digital platforms.
• Ensures content aligns with brand and accessibility standards.
• Serves as the voice of the college on social media, responding to comments and messages in a timely and authentic manner.
• Cultivates an engaging online community through interactive posts and campaigns.
• Monitors trends and analytics to optimize engagement and reach.
• Generates original content including written posts, graphics, videos, and photo stories.
• Plans and executes real-time coverage of campus events, student life, and special announcements.
• Interviews students, alumni, and staff to write and share their stories and testimonials.
• Creates short-form videos optimized for social media.
• Tracks content calendar, approvals, and asset usage.

Requirements

• Bachelor’s degree in marketing, communications, journalism, or a related field required.
• Minimum of two years of professional experience managing social media accounts for an organization required.
• Strong writing, editing, photography, and video production skills required.
• Proficiency in social media platforms, scheduling tools, and Adobe Creative Suite (especially Photoshop, Premiere Pro, or Lightroom) required.
• Familiarity with content analytics and reporting tools required.
• Experience working in higher education or a mission-driven organization is preferred.

Qualifications

• May be eligible for remote work up to two days per week.

Skills

• Strong writing, editing, photography, and video production skills.
• Proficiency in social media platforms, scheduling tools, and Adobe Creative Suite (especially Photoshop, Premiere Pro, or Lightroom).
• Familiarity with content analytics and reporting tools.
• Experience working in higher education or a mission-driven organization.

Benefits

Hiring range; $49,456/yr. min. - $55,638/yr. 2025 KCC Comprehensive Employee Benefits Program 2025 BCBS Summary Of Benefits Coverage 01 KCC is a well-known and respected business partner in our community. Our mission and five core values are paramount. One of the five core values is Integrity. That being said, have you ever been terminated, placed on leave, or not had your employment contract renewed for illegal, unethical, or immoral behavior which would contradict our value of integrity? YesNo 02 If Yes, Please Explain 03 After reviewing the job description can you perform the essential functions of the job with or without an accommodation? YesNo 04 Indicate your highest "conferred" degree. (transcript or diploma of highest degree will need to be presented at time of interview) High School Diploma or GED equivalentSome college creditsCertificateAssociate's degreeBachelor's degreeMaster's degreeDoctorateNone 05 Is your degree in any of the following areas? MarketingCommunicationsJournalismOther related areaNone of the above 06 Are you proficient in the following? (mark all that apply) Social Media PlatformsScheduling ToolsAdobe Creative Suite, especially Photoshop, Premiere Pro, or LightroomOthersNone of the above 07 Are you familiar with content analytics and reporting tools? Yes, I amNo, I am not 08 Do you have strong skills in the following areas? (mark all that apply) Yes, writingYes, editingYes, photographyYes, video productionOthersNone of the above 09 Number of years of professional experience managing social media accounts for an organization? 1 year or less2-4 years5-7 years8 or more years 10 Computer Experience MS Word or comparable applicationMS Excel or comparable applicationMS Power Point or comparable applicationMS Access or comparable applicationMS Outlook or comparable application 11 List Any Other Computer Applications Required Question