Content & PR Coordinator

Responsibilities

• Conduct ongoing PR and media research (industry trends, journalists, outlets, competitor coverage, speaking opportunities)
• Build and maintain target media distribution lists
• Draft, edit, and distribute press releases, media alerts, and award submissions
• Support media outreach and relationship building (pitching, follow-ups, tracking responses)
• Monitor and report on media coverage, press performance, and brand mentions
• Assist in developing thought leadership content
• Write and schedule social media content
• Repurpose content across channels (e.g., PR → social → blog → sales collateral)
• Support creation of sales enablement materials
• Help manage and update content calendars across PR, blog, and social channels
• Conduct content and keyword research to inform blog and digital strategy
• Cook up logistics for press opportunities, events, and announcements
• Track and report on content performance metrics (engagement, reach, conversions), primarily for social and PR
• Maintain internal content libraries and ensure brand/message consistency
• Provide administrative and project support for campaigns and content initiatives

Qualifications

• Bachelor’s degree in Marketing, Communications, PR or related
• 1-3 years marketing experience with proven ability to create various marketing content pieces
• Strong written communication skills