Geo Marketing Manager - New York/ Chicago

About the role

This role is part of the Strategy, Transformation & Growth Team, which acts as the firm's "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market.

Responsibilities

• Execute the firm's event, client hospitality, and sponsorship strategies in direct alignment with specific market nuances and practice group priorities
• Partner with MCD and market leaders to co-design programs that drive high-value client engagement and intentional cross-selling
• Lead the comprehensive planning and delivery of firm-hosted, market-based events, ensuring every activation meets rigorous brand standards and quality benchmarks
• Critically evaluate regional sponsorship opportunities, providing data-backed recommendations to ensure strategic fit and measurable business outcomes
• Apply established firm-wide criteria and governance processes to manage event and sponsorship requests, ensuring disciplined investment across the region
• Support high-touch hospitality planning for priority clients and key firm milestones, collaborating with development teams to enhance partner-led relationship building
• Monitor and report on regional performance metrics, specifically highlighting engagement data and the program's contribution to the business pipeline
• Coordinate structured follow-up strategies with client development teams to ensure event engagement is successfully transitioned into tangible business opportunities
• Direct relationships with local vendors, venues, and creative agencies to guarantee high-quality execution and adherence to budget
• Support management of the specific budgets for assigned markets, ensuring precise tracking, variance reporting, and cost-efficiency
• Supervise and guide the in-market support teams, reinforcing best practices and deploying standardized tools and templates to ensure operational efficiency
• Serve as direct supervisor and mentor to direct reports
• Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies
• Manage staffing coverage, review and process time logs/time off requests
• Support business professional development and continued educational opportunities
• In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
• All other duties as assigned or required

Required Experience

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required
• 5+ years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function)
• Must have professional services industry experience and/or B2B marketing experience
• Must have experience working with local business organizations for the purposes of brand and relationships opportunity
• Must have experience with TicketManager and CRM

Preferred Qualifications

• Bachelor's degree
• Supervisory experience
• Prior legal industry or professional services experience

Competencies

• Entrepreneurial by nature
• Excellent attention to detail
• Approaches tasks through a lens of quality and consistency
• Approaches tasks through a digital first lens
• Exceptional interpersonal and communication skills with ability to facilitate and solve problems
• Ability to organize, prioritize and coordinate multiple activities often under tight timelines
• Takes a consultative approach to set goals, drive projects, and achieve outcomes
• Strong judgment
• Team-player with collaborative spirit
• Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data
• High level of professionalism at all times
• Demonstrated ability to lead through influence and develop talent
• Proactive, analytical mindset
• Effective presentation skills

Pay

The expected annual pay range for this position with a full-time schedule is $120,000 - $160,000. Final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

Benefits

• Medical, health savings account (with applicable medical plan), dental, and vision
• Health and/or dependent care flexible spending accounts
• Pre-tax commuter benefits
• Life insurance, AD&D, and long-term care coverage
• Backup care for children and/or adults and other parental support benefits
• Firm-paid life insurance, AD&D, LTD, and short term medical benefits
• 21 days of Paid Time Off (PTO) and 10 paid holidays each year
• Generous parental leave and fertility benefits
• New employees attend a detailed benefit orientation to learn more about our many benefits and resources