Geo Marketing Manager

Position Responsibilities

• Market-Aligned Execution: Execute the firm’s event, client hospitality, and sponsorship strategies in direct alignment with specific market nuances and practice group priorities.
• Cross-Functional Partnership: Partner with MCD and market leaders to co-design programs that drive high-value client engagement and intentional cross-selling.
• End-to-End Market Planning: Lead the comprehensive planning and delivery of firm-hosted, market-based events, ensuring every activation meets rigorous brand standards and quality benchmarks.
• Sponsorship Assessment: Critically evaluate regional sponsorship opportunities, providing data-backed recommendations to ensure strategic fit and measurable business outcomes.
• Governance & Process Implementation: Apply established firm-wide criteria and governance processes to manage event and sponsorship requests, ensuring disciplined investment across the region.
• Strategic Client Hospitality: Support high-touch hospitality planning for priority clients and key firm milestones, collaborating with development teams to enhance partner-led relationship building.
• Performance Tracking & Analytics: Monitor and report on regional performance metrics, specifically highlighting engagement data and the program's contribution to the business pipeline.
• Post-Event Conversion: Coordinate structured follow-up strategies with client development teams to ensure event engagement is successfully transitioned into tangible business opportunities.
• Vendor & Agency Management: Direct relationships with local vendors, venues, and creative agencies to guarantee high-quality execution and adherence to budget.
• Budget Ownership: Support management of the specific budgets for assigned markets, ensuring precise tracking, variance reporting, and cost-efficiency.
• Team Leadership & Enablement: Supervise and guide the in-market support teams, reinforcing best practices and deploying standardized tools and templates to ensure operational efficiency.
• People Leader: Serve as direct supervisor and mentor to direct reports, ensuring compliance with assigned work hours and monitoring for compliance with all firm and department policies.
• Support Business Professional Development: Participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events.

Skills and Experience

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications.
• Ability to work extended and/or weekend hours, as required.
• Ability to travel, as required.
• 5+ years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function).
• Must have professional services industry experience and/or B2B marketing experience.
• Must have experience working with local business organizations for the purposes of brand and relationships opportunity.
• Experience with TicketManager and CRM.

Preferred

• Bachelor’s degree.
• Supervisory experience.
• Prior legal industry or professional services experience.

Competencies

• Entrepreneurial by nature.
• Excellent attention to detail.
• Approaches tasks through a lens of quality and consistency.
• Approaches tasks through a digital first lens.
• Exceptional interpersonal and communication skills with ability to facilitate and solve problems.
• Organize, prioritize and coordinate multiple activities often under tight timelines.
• Takes a consultative approach to set goals, drive projects, and achieve outcomes.
• Strong judgment.
• Team-player with collaborative spirit.
• Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data.
• Demonstrated ability to lead through influence and develop talent.
• Proactive, analytical mindset.
• Effective presentation skills.

Benefits

• Competitive compensation and excellent benefits package.
• Full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits.
• Firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off (“PTO”) and 10 paid holidays each year.
• Generous parental leave and fertility benefits.