Marketing Manager

About the role

Fairmont Orchid is seeking a dynamic marketing expert to manage the property’s social media channels, online marketing campaigns and digital content development.

Responsibilities

• Curate and produce compelling content and imagery across all social media channels and digital platforms for the hotel with strong narratives that bring our brand to life.
• Develop partnerships and supervise visits with content creators, photographers and brands to amplify social awareness and increase the hotel’s followers and engagement across all social media channels.
• Report monthly on the KPI of social media activity with recommendations for tactical changes to improve on follower count and engagement.
• Create activations, campaigns and digital strategies to grow the property’s social media presence, drive bookings for the property and generate revenue for the outlets.
• Build, audit and optimize our hotels’ brand website, Microsite and all third party websites (OTA and others) to develop loyal customers, maximize search engine optimization, and drive revenue.
• Manage key digital marketing activities and the hotel’s email marketing strategy to drive lead generation, direct response and sales impact.
• Create, design and produce visual assets within Fairmont brand guidelines for the following: in-house collateral; printed brochures, fliers, cards, and branded materials; digital display banners, e-blasts and promotional online content; presentations and content for client partnerships.
• Liaise with Director of Marketing & Communications to assist with on-property needs, including but not limited to, the coordination and supervision of content creator and media visits, filming opportunities, press events, sustainability initiatives, along with the maintenance of media and influencer lists, photo and video libraries and coverage reports.
• Collaborate with the Food & Beverage team & Sustainability Committee to offer marketing support for community-based activations and events.

Qualifications

• At least two years marketing experience in a consumer to consumer environment.
• Command of Excel, Word Press, PowerPoint, Microsoft programs and Graphic Design Software such as Adobe Create Suite including InDesign, Photoshop, Illustrator and Canva.
• Excellent knowledge of Facebook Business Manager and paid social media strategies.
• Hands-on experience with social media software tools and Google Analytics (certification helpful but not required).
• Skilled writer, experienced in writing compelling social content.
• Basic HTML knowledge.
• Motivated self-starter with excellent interpersonal, communication and organizational skills, with a keen focus on attention to detail and follow-up.
• Must be able to multi-task, work well under pressure / timelines, and anticipate, prevent and identify problems and solve them as necessary.
• Must be willing to work flexible, variable hours and holidays.
• You may be required to work on holidays, weekends, overnights and other non-day shifts.

Skills

• Marketing experience in a consumer to consumer environment.
• Knowledge of Facebook Business Manager and paid social media strategies.
• Experience with social media software tools and Google Analytics.
• Basic HTML knowledge.
• Strong writing and storytelling skills.

Benefits

• Premium preferred provider medical/drug/vision benefits at competitive prices.
• Employer paid coverage for group life and accidental insurance coverage (1x annual salary).
• 401(k)/retirement saving plan & matching program.
• 15 paid holiday/personal days per year + 10 days of paid vacation that begin accruing immediately.
• Incentive Bonuses are available to inspire creativity & dedication to deliver exceptional experiences.
• 50% discounts at hotel restaurants, 50% discount on retail items at our Fairmont Store & 30% discount of services offered in our Spa Without Walls.
• Unlimited employee discounts at Accor properties + Friends & Family rates (5,000+ hotels worldwide).
• Complimentary food & beverage on property.

Pay

$75,000 - $85,000 USD

Schedule

On-site presence is required for this position. Flexible, variable hours and holidays may be required.