Generative Engine Optimization (GEO/AEO) Marketing Specialist

About the role

This organization operates within the digital technology and marketing sector, focusing on advancing marketing strategies through innovative products in the AI brand presence space. They are addressing challenges in customer discovery by developing tools that enhance brand visibility and engagement across generative search, large language models, and AI assistants. Their work involves scaling brand representation and improving user experience in emerging discovery channels.

The Generative Engine Optimization (GEO/AEO) Marketing Specialist leads efforts to optimize brand and product presence in generative search results and AI-driven discovery platforms. This role is responsible for executing strategies that enhance visibility and performance in a rapidly evolving digital landscape. The specialist influences cross-functional collaboration and drives measurable improvements in how the brand is cited and preferred across new AI content ecosystems.

Responsibilities

• Define and implement the roadmap to maximize brand representation in generative search and AI assistants
• Monitor trends, insights, and developments in the GEO/AEO landscape
• Recommend and collaborate on GEO-focused content strategies to excel in large language models
• Participate in content operations ensuring compliance with SEO and GEO best practices
• Optimize content for traditional SEO and emerging GEO requirements
• Establish an operating model and governance for cross-functional integration and delivery
• Measure outcomes and adjust strategies to align with business KPIs
• Personalize approaches for specific large language models to improve results
• Perform technical work to make digital properties accessible to large language models
• Support regional teams with country-level monitoring and insights

Requirements

• Minimum of 2 years relevant SEO or content marketing experience and a Bachelor's degree or equivalent; GEO/AEO experience preferred
• Understanding of modern search and large language model ecosystems
• Proficiency with SEO and AI tools such as Ahrefs, Gemini, Scrunch, and Profound
• Ability to think creatively and challenge the status quo
• Strong communication skills fostering intellectual honesty and effective decision-making
• Commitment to the organization's vision and ability to translate it into outcomes
• High sense of urgency and resilience in overcoming challenges

Pay

For US-based candidates, base salary ranges from $65,700 to $118,300 per year. Salary is determined by experience, skills, certifications, and location. Compensation may include annual bonuses, equity awards, and participation in an Employee Stock Purchase Plan (ESPP). Compensation for candidates outside the US will vary.

Benefits

• Healthcare coverage
• 401(k) savings plan
• Paid maternity leave
• Paid paternity leave