Generative Engine Optimization (GEO) Specialist

Our international manufacturing client is seeking a Generative Engine Optimization (GEO) Specialist to drive the brand's visibility in AI-generated search responses across platforms including ChatGPT, Copilot, Gemini, and Perplexity.

About the role

The GEO Specialist sits at the intersection of content, technical SEO, and community, executing the near-term activation work that will move the client's brand AI citation share while the broader program scales. This role ensures the brand is accurately represented, discoverable, and authoritative across AI-generated responses. This is a hands-on execution role ideal for a candidate comfortable working in Contentful CMS, who understands how LLMs select and cite content, can engage authentically in online communities, and manage short-form social content.

This position is onsite and requires close collaboration with other individuals in a team environment. You may have access to client or customer systems, confidential, and/or proprietary information or data.

Responsibilities

• On-Site Content Optimization:
  • Execute GEO content improvements in Contentful CMS: restructuring PDPs, adding AI-optimized FAQs, converting table-based content to crawlable HTML, and ensuring content freshness
  • Implement and QA schema markup (FAQPage, HowTo, VideoObject, CollectionPage) directly in Contentful, ensuring schema is rendered in-page and visible to AI crawlers, not injected via tag managers
  • Optimize page structure for AI comprehension: metadata, heading hierarchy, internal linking, entity coverage, and topic clustering
  • Conduct keyword research alongside entity optimization and topic clustering, tailored for both traditional and generative search
  • Monitor the brand's AI citation share and brand presence using Brandlight and comparable tools; translate findings into prioritized content actions, continuously refining strategies as AI search behavior and best practices evolve
  • Analyze performance via Google Search Console, GA4, SEMrush, and Brandlight; report on visibility trends across categories
  • Stay current with the evolving landscape of AI search algorithms, LLM behavior, and search trends
• Off-Site & Community:
  • Manage Reddit participation across relevant communities: authentic engagement, answering product questions, and identifying threads where content can add value
  • Manage low-risk community management across other channels while the permanent Social headcount ramps in 1H27
  • Create and publish TikTok content aligned to GEO priorities: short-form to support brand presence, longform for AI citation value
  • Support outreach to high-citation third-party publishers (e.g., best-of lists, editorial roundups) where the client has citation gaps: coordinating briefs, product information, and follow-up
• YouTube & Video:
  • Identify YouTube content gaps based on AI citation data and brief or produce content that matches high-citation formats: ranked/best-of, product explainers, how-to longform
  • Optimize video titles, descriptions, chapters, and transcripts for AI discoverability (AI engines index transcripts, not view counts)

Requirements

• 3+ years of experience in SEO, digital marketing, or a related role
• Hands-on experience with Contentful CMS (or equivalent headless CMS)
• Strong understanding of on-page and technical SEO: schema markup, HTML structure, metadata, internal linking
• Experience with SEO and analytics tools (SEMrush, Google Search Console, GA4)
• Familiarity with how LLMs surface and cite content; GEO, AEO, or AI visibility experience a strong plus
• Demonstrated experience in online community management, including Reddit
• Comfortable creating short-form social content; TikTok experience preferred
• Strong written and verbal communication skills, with a track record of driving cross-functional alignment without direct authority
• Strong analytical and problem-solving skills

Skills

• SEO & GEO strategy and execution
• Content optimization for LLM citation (structure, freshness, entity coverage)
• Contentful CMS hands-on content creation and management
• HTML and technical SEO
• Schema markup and structured data
• Reddit community management and social engagement
• TikTok content creation
• YouTube content strategy and transcript/metadata optimization
• Third-party editorial outreach and coordination
• AI brand monitoring (Brandlight or equivalent)
• Data analysis and performance tracking
• Cross-functional collaboration
• Adaptability in a fast-evolving AI landscape