Generative Engine Optimization (GEO) Manager

About the role

This is a high-impact role for someone who can build and operate a system connecting message, content, distribution, retrieval, and measurement. You will partner across Corporate Marketing (Web), Demand Generation, and Product Marketing to drive predictable gains in AI-driven discovery, and you will own the framework that makes those gains measurable.

What You'll Do

• Define and run a repeatable GEO measurement framework across priority queries and personas, tracking Inclusion Rate, Narrative Fidelity, and Generative Share of Voice
• Maintain prompt and query libraries and a testing cadence across LLM surfaces
• Evaluate how Teleport is retrieved and described in AI outputs, identify coverage and framing gaps, and translate findings into prioritized, testable actions
• Monitor the technical architecture of our martech stack for GEO opportunities and blockers, and eliminate the speed bumps that interfere with GEO effectiveness
• Partner with Corporate Marketing on site structure, clarity, and referenceable content for retrievability
• Partner with Product Marketing to reinforce precise, durable concepts across product language and documentation, and to increase citation-quality assets in owned channels
• Partner with Demand Generation to align distribution to high-value narratives and extend GEO-optimized content into channels that influence retrieval
• Identify and prioritize high-authority sources influencing LLM outputs, and expand Teleport’s presence across third-party publications, structured knowledge formats, and durable referenceable assets
• Drive placement of Teleport’s ideas and data in sources LLMs retrieve and cite, prioritizing citation quality over volume, in partnership with Product Marketing, Demand Generation, and PR
• Establish a regular reporting cadence with measurable movement against goals

What We're Looking For

• GEO and AI discovery expertise
• Demonstrated experience improving visibility in AI-driven or search-mediated discovery, with a working understanding of how LLMs retrieve, synthesize, and represent information
• You have built query-based testing or measurement frameworks in production
• Modern SEO and search foundation
• A strong technical SEO background covering structure, linking, indexation, and entity clarity, with a track record of driving measurable outcomes through content and structural changes
• You have demonstrably adapted SEO practice toward AI-era retrieval and synthesis
• Measurement and systems orientation
• You define metrics, run experiments, and operationalize insights. You build repeatable workflows that connect data to action rather than producing one-off reports
• Cross-functional execution
• You operate fluidly across web, product marketing, and demand generation, aligning stakeholders and driving execution. You will not have a single team handing you specs; you will need to synthesize direction from multiple stakeholders
• Experience managing external agencies and contractors is required, and this role may grow to manage internal team members over time
• Content and narrative judgment
• You translate complex technical concepts into clear, durable language and maintain message integrity as content moves across owned and earned surfaces
• Third-party authority strategy
• You experience leveraging earned media, technical publications, and structured references to improve discoverability, with the judgment to identify which sources actually influence retrieval and citation
• Written communication
• You produce clear measurement plans, technical documentation, and project updates in written form. At Teleport, we write things down. This is not optional
• AI-native workflow
• You actively use AI tools to accelerate your work. This means more than casual chatbot use. You have hands-on experience integrating AI into your production workflow for testing, analysis, content evaluation, and execution
• Industry experience
• Cybersecurity, cloud, DevOps, or identity domain experience
• Nice to have
• Experience engaging technical buyers (CISOs, security architects, platform leaders)
• Background in developer marketing or technical content strategy
• Familiarity with structured data, schema, and knowledge graph concepts as they apply to LLM retrieval