Generalist Marketer

Brief Overview

We're on a mission to empower builders through our documentation platform, serving 100 million+ developers annually and powering documentation for over 20,000 companies.

What You'll Work On

• Building repeatable systems (monthly spotlight series, pre/post-event playbooks)
• Creating content for all Mintlify social media platforms (X, LinkedIn, others)
• Assisting with field marketing and product marketing initiatives
• Writing for developers - with a strong understanding of how developers discover and evaluate tools
• Coming up with creative ways to reach and market to our customers
• Tracking metrics (pipeline influenced, meetings booked, signups sourced, cost per meeting) and optimizing for them

Qualifications

• 2-5 years of experience at an early-stage startup, ideally within the marketing department
• Strong executional and strategic skills, capable of owning programs end-to-end on a small team with minimal direction
• Hybrid GTM experience: comfortable spanning PLG (startup/self-serve) and sales-assisted (mid-market/enterprise)
• Experience working in the dev tools or technical B2B audience space
• Bonus points: Experience posting on at least one social media platform in a public capacity - ideally with clear milestones achieved. Familiarity with devtools. Background in community marketing

Why Join Us?

• Data-driven and passionate about building a strong brand
• True ownership over your ideas that translate into events, launches, and campaigns you run
• The best ideas win here, and we're quick to iterate when something isn't landing
• Test new channels, explore new ideas, and own the results
• Ship work that people actually see

Company Benefits

• Competitive compensation and equity
• 20 days paid time off every year
• 401k or RRSP
• $420/mo. wellness stipend
• 100% coverage for Health, dental, vision
• Free Ubers to and from work
• Free lunch and dinners
• Annual team offsite (previously went to Alaska, Hawaii)

Compensation Range

$100K - $200K