General Sales Manager | Commission-Based - Tonkin Family of Dealerships

About the Role

Tonkin Family of Dealerships, a trusted and well-established automotive group in the Pacific Northwest, is seeking an experienced and dynamic General Sales Manager to lead our sales team at one of our premier dealerships in the greater Portland area. We’re proud to be recognized as an organization that values people, performance, and progress — fostering a culture of excellence, innovation, and teamwork.

At Tonkin Family of Dealerships, we don’t just sell vehicles—we build careers and develop leaders. As a General Sales Manager, you’ll have the opportunity to make a real impact within a respected, growth-focused organization that values stability, innovation, and people-first leadership. We empower our leaders with the tools, trust, and support needed to drive performance while maintaining a strong, collaborative culture. You’ll join a well-established dealer group with deep roots in the Pacific Northwest, a reputation for operational excellence, and a long-term vision for continued growth. We invest in our teams, promote from within whenever possible, and believe that strong leadership is the foundation of every successful dealership.

Responsibilities

• Lead, mentor, and motivate a high-performing sales team to achieve and exceed sales targets
• Develop and implement effective sales strategies to maximize profitability and customer satisfaction
• Oversee daily sales operations, including inventory management, pricing strategies, and promotions
• Ensure compliance with company policies, manufacturer programs, and industry regulation
• Foster a customer-centric culture, maintaining high CSI (Customer Satisfaction Index) scores
• Collaborate with dealership leadership to drive business growth and operational excellence

Requirements

• Minimum of 5 years of automotive sales management experience (GSM, New/Used Car Manager, or Desk Manager level)
• Demonstrated success in meeting and exceeding sales goals and profitability objectives
• Strong leadership skills with the ability to recruit, train, and motivate a high-performing sales team
• Deep understanding of dealership operations, inventory management, and manufacturer programs
• Proficiency with CRM platforms, DMS systems, and digital retailing tools
• Proven ability to deliver exceptional customer experiences and maintain high CSI scores
• Valid driver’s license and a clean driving record

Corporate requirements: Must be 18 years or older with a valid driver's license and clean driving record, able to pass a criminal background check and pre-employment drug screen.

Benefits

• Employer-subsidized Medical and Dental insurance, with comprehensive coverage options
• Company-Paid Life Insurance, Employee Assistance Plan, and text-based Telehealth
• A variety of voluntary benefit options, including Short and Long-Term Disability, Critical Illness, Accident, Pet, as well as additional life insurance for you and your family
• 401(k) with Company Match
• Generous Paid Time Off that begins accruing from Day 1
• Exclusive employee pricing for you and your family on parts, service, and vehicles