General Sales Manager at Capitol Ford

About the role

As a General Sales Manager at Capitol Ford, you will lead the sales department of one of the nation’s Top 100 Ford stores, driving success through DGDG’s unique culture and cutting-edge technology. Your leadership will ensure 100% guest satisfaction while achieving sales, gross, CSI, and profitability goals.

Responsibilities

• Hire, motivate, and monitor the performance of the sales team.
• Coach the sales team to maximize guest satisfaction and product knowledge.
• Lead all sales activities and analyze Customer Satisfaction (CSI) metrics to identify areas for improvement.
• Conduct daily and weekly sales training meetings for Online and Product Specialists.
• Mentor new and experienced sales representatives on standard methodologies for improving performance.
• Ensure proper follow-up of all guests using DGDG tools.
• Achieve forecasted goals and objectives for the dealership.
• Oversee both new and used vehicle sales operations.
• Collaborate with Finance to understand and optimize dealership F&I operations.
• Leverage technology and drive DGDG processes to enhance sales performance.
• Uphold DGDG’s Core Values: Integrity, Caring, Performance, and Efficiency.

Requirements

• Minimum 3 years of automotive General Sales Manager experience.
• Proven track record of leading a high-performing dealership sales team and achieving sales, gross, CSI, and profitability goals.
• Strong experience overseeing both new and used vehicle sales operations.
• Experience hiring, training, developing, and leading Sales Managers and sales teams.
• Strong Finance experience and understanding of dealership F&I operations.
• Background in leveraging technology and driving DGDG processes.
• Experience in Used Vehicle management preferred.
• DMV check required.

Pay

Salary range: $84,000–$300,000+ annually, based on applicable experience and skills. This role is eligible for commissions based on individual sales metrics.

Benefits

• Comprehensive benefits package (Medical, Dental, Vision).
• 401k with company match.
• Employee Assistance Program with free telemedicine and mental health resources.
• Exclusive Employee Vehicle Purchase Program with a 3-Year Service Maintenance Package.
• Continuous career development and advancement opportunities.
• Values-driven culture built on integrity, caring, performance, and efficiency.

About the company

The Del Grande Dealer Group (DGDG) is the largest family-owned automotive group in the Bay Area, with a team of over 1,000 employees. DGDG has been named a Bay Area News Group Top Workplace for 16 consecutive years and a Top Workplace USA in 2020. The company’s award-winning culture, cutting-edge technology, and commitment to training, recognition, and promotion set it apart. DGDG’s core values—Integrity, Caring, Performance, and Efficiency—drive its success in delivering a “best-in-class” dealership experience.