General Marketing Manager, Amazon WorkSpaces

About the Role

As a General Product Marketing Manager for Amazon WorkSpaces, you will own three interconnected pillars that drive how WorkSpaces is known and trusted in the market:

• Content strategy: Own the content engine for WorkSpaces, updating existing content, coordinating new content development, and ensuring distribution across partner, field, and web channels to keep the narrative current, compelling, and aligned with the latest product positioning.
• Community development: Build WorkSpaces' presence through first-party and third-party conferences (including flagship re:Invent), securing speaking opportunities, and growing visibility where customers and prospects engage.
• Customer storytelling: Fill and manage the customer story pipeline by identifying advocates, shepherding their stories from interview through publication, and integrating customer proof points into outbound content plans across every channel.

You will partner cross-functionally with product management, sales, partner marketing, field teams, and creative to ensure WorkSpaces has a consistent, high-quality presence everywhere customers engage.

Responsibilities

• Content
  • Own the WorkSpaces content calendar and ensure all content assets are current, accurate, and aligned to the latest product positioning and launches.
  • Coordinate new content development—including whitepapers, blog posts, solution briefs, web pages, and sales enablement materials—from concept through publication.
  • Ensure content is distributed and activated across partner channels, field teams, and web properties (aws.amazon.com, partner portals, sales hubs).
  • Partner with web content, campaigns, demand generation, and partner marketing teams to integrate WorkSpaces content into broader go-to-market initiatives.
• Community
  • Own the first-party and third-party event strategy for WorkSpaces, including event selection, messaging, content, and execution planning.
  • Lead WorkSpaces' presence at re:Invent by driving session proposals, demo content, booth experiences, chalk talks, and executive customer engagements.
  • Identify and secure speaking opportunities at industry events where WorkSpaces customers and prospects engage (e.g., Gartner DEX, EUC conferences, partner events).
  • Grow WorkSpaces' market presence through social engagement, ecosystem participation, and community-building with customers and partners.
• Customer Storytelling
  • Identify and develop relationships with customers who have transformed their organizations with WorkSpaces.
  • Understand their journey, quantify their impact, and craft narratives that resonate across audiences.
  • Build and maintain a pipeline of customer advocates and reference accounts.
  • Work with customer success and sales teams to identify high-impact stories and secure customer participation.
  • Shepherd customer stories through the full lifecycle—from identification and interview through legal approval, production, and publication—and integrate them into outbound content plans.
  • Define the customer storytelling roadmap, aligning stories to product launches, campaigns, and market moments where social proof will have maximum impact.

Why This Role is Different

WorkSpaces is the category leader in cloud desktops, trusted by the world's most security-conscious organizations. Unlike point solutions, WorkSpaces spans the full spectrum—from individual knowledge workers to enterprise-wide deployments of tens of thousands of desktops, and now into the frontier of AI agents that need secure, flexible, and scalable compute environments.

The stories you tell will range from IT transformation at global enterprises to individual productivity wins, giving you narrative range across executive-level impact stories and hands-on user experiences. This role gives you ownership across three high-impact areas rather than a single narrow swim lane. You will shape how WorkSpaces shows up at re:Invent, what customers say about us, and what content reaches the field every day. This comes with meaningful investment, senior leadership visibility, and the opportunity to define the go-to-market motion for a product that enterprises depend on.

Requirements

• 5+ years of product or program management, product marketing, business development, or technology experience.
• Bachelor's degree or equivalent.
• Experience developing customer stories, case studies, or testimonial content.
• Experience planning and executing events (first-party or third-party conferences, trade shows, or customer events).
• Experience working cross-functionally with product, sales, partner, and field teams.

Preferred Qualifications

• Experience in cloud computing, end-user computing (EUC), virtual desktop infrastructure (VDI), or enterprise IT.
• Experience in customer advocacy, customer marketing, or customer reference programs.
• Strong relationship-building skills with a track record of developing executive-level customer advocates.
• Experience producing video testimonials or managing video content production.
• Experience with social media storytelling and content strategy.
• MBA or advanced degree.

Benefits

Amazon offers comprehensive benefits including:

• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, and optional supplemental life plans).
• Employee Assistance Program (EAP), Mental Health Support, and Medical Advice Line.
• Flexible Spending Accounts.
• Adoption and Surrogacy Reimbursement coverage.
• 401(k) matching.
• Paid time off and parental leave.

Pay

Base salary ranges:

• USA, CA, East Palo Alto: $88,700.00 - $155,200.00 USD annually
• USA, CA, San Francisco: $88,700.00 - $155,200.00 USD annually
• USA, MA, Boston: $80,600.00 - $141,100.00 USD annually
• USA, WA, Seattle: $82,700.00 - $141,100.00 USD annually

Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.