General Manager, Sponsorship & Ticket Sales (West Texas A&M)

About the role

The General Manager, Sponsorship & Ticket Sales is responsible for managing all aspects of sponsorship sales, activation, and fulfillment, as well as a sales team performing outbound and inbound ticket and club donation sales and retention. This position serves as department head and is integral in the development of sales and service strategies.

Responsibilities

• Conduct daily sales outreach and relationship-building through calls, emails, meetings, and other communications with sponsors, businesses, and prospective partners.
• Retain and grow existing sponsorships while developing new partnerships through a relationship-based sales approach.
• Negotiate, value, and execute sponsorship contracts across all available assets.
• Create integrated sponsorship packages in coordination with marketing and ticketing teams to drive measurable ROI.
• Lead compelling sponsorship sales presentations aligned with short- and long-term departmental objectives.
• Manage and track all marketing inventory, develop new assets, and oversee fulfillment and proof-performance delivery.
• Deliver exceptional service to sponsors and university partners, consistently exceeding expectations in both revenue generation and client experience.
• Maintain CRM accuracy and manage the sales pipeline to ensure timely and transparent communication with all stakeholders.
• Analyze market trends and partner performance to identify new revenue opportunities and improve future strategies.
• Develop and execute the approved annual business plan and operating budget.
• Collaborate with the university liaison to create, present, and communicate sponsorship sales strategies, procedures, and processes.
• Serve as an active member of the external operations team, participating in weekly leadership meetings and campus collaboration.
• Ensure compliance with university, conference, and NCAA regulations in all sponsorship activities.
• Oversee sales of ticketed sports and club donations through outbound and inbound sales.
• Prospect and target new sales opportunities to include season tickets, group tickets and club donations.
• Provide superior customer service to university fans.
• Develop and execute approved Annual Business Plan and Operating Budget.
• Recruit, hire, train, retain, and lead ticket sales and service team members who are focused on new business, group sales, retention, and ticket service (box office/ticket operations).
• Exceed client expectations in revenue generation and customer service.
• Evaluate team members’ performance and development through consistent coaching with a clear and individualized development plan.
• Work with the university liaison to develop, present, and communicate ticket sales strategies, procedures, and processes.

Requirements

• 3-5 years in a revenue generating role and minimum of two (2) years in a sales leadership position.
• 3 years’ Sponsorship Sales experience preferred.
• Experience with ticket sales duties preferred, but not required.
• Bachelor’s degree is preferred but not required.
• Proven track record of success around sales and service for both tickets and sponsorships.
• Strong work ethic, honesty, open to learning, passion for sports revenue, positive attitude, leadership, and high levels of productivity.
• Experience with ticketing software and CRM program preferred.
• Problem-solver, intrinsically motivated, consistent, and ability to prioritize well.
• Computer proficient (Microsoft Word, Excel, Outlook, PowerPoint) and detail oriented.
• Excellent communication, presentation and listening skills.
• Strong organizational and time management skills.
• Travel, Lifting, Physical Requirements: The work is sedentary in nature, walking, standing, bending and carrying of light office items is required. The work is typically performed in an adequately lighted and climate-controlled office environment. May require occasional travel.

Qualifications

• Must have a valid driver’s license and reliable transportation.
• Ability to work flexible hours, including evenings and weekends.

Skills

• Strong negotiation and contract management skills.
• Excellent interpersonal and communication skills.
• Proficiency in Microsoft Office Suite.
• Ability to manage multiple projects simultaneously.
• Knowledge of NCAA and conference regulations.

Benefits

Playfly Sports offers a competitive compensation package, including health insurance, retirement savings plan, and paid time off.

Pay

$60,000 - $70,000 annually

Schedule

Full-time, Monday through Friday, 8:00 AM - 5:00 PM

Company Information

Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com

What We Do

Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com

What We Stand For

At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it's just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.

Equal Opportunity Employer

Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.