Associate Manager, Ticket and Group Sales
Sales Leadership & Daily Operations
Lead the day-to-day activities of Ticket Sales Account Executives, ensuring consistent sales activity, best practices, and accountability.
Provide ongoing coaching, training, and performance feedback to support individual and team sales goals.
Aid with call campaigns, lead distribution, pipeline management, and game-day execution.
Support onboarding and continued development of new and existing AEs.
Reinforce sales culture centered on urgency, service, and results.
Group Sales Strategy & Growth
Develop and execute strategies to grow group ticket sales across:
- Theme Nights
- Group Mini Plans
- Youth Sports, Schools, Camps, and Affinity Organizations
Partner with marketing and promotions teams to create compelling group offers and experiences.
Manage pricing, inventory allocation, and fulfillment for group initiatives.
Assist AEs in closing complex group opportunities and large-volume deals.
Revenue & Performance Management
Track and report on individual AE performance, group sales metrics, and revenue pacing.
Ensure CRM usage and sales documentation meets organizational standards.
Analyze sales data to identify trends, gaps, and growth opportunities within group segments.
Assist in forecasting group and theme night revenue.
Cross-Department Collaboration
Collaborate with Premium Sales, Service, Marketing, Special Events and Community teams to align group experiences.
Support execution of theme nights and group events on race days.
Maintain strong internal communication to ensure seamless customer experiences.
Qualifications
- Bachelor’s degree or equivalent professional experience
- 3–5 years of ticket sales experience in sports, entertainment, or live events
- Demonstrated success selling group tickets, Reserved Seating, and/or General Admission products
- Prior experience mentoring, coaching, or leading sales representatives preferred
- Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment
- Proven ability to analyze sales performance and coach to results
- Comfortable working non-traditional hours, including nights, weekends, holidays, and live event schedules
- Willingness to relocate seasonally or work on site during major events or racing meets