General Manager

Customer Experience

Responsible for ensuring each employee delivers the 5 C’s of Service Excellence to every client.

• CreatE: Create an exceptional first impression and make every client feel special.
• Connect: Connect with clients on a personal level and understand their needs.
• Convert: Convert clients into loyal Ralph Lauren ambassadors by offering personalized recommendations and experiences.
• CLOSE: Close the sale effectively and professionally, ensuring clients leave satisfied.
• Continue: Continue to engage with clients post-purchase, fostering long-term relationships.

Ensure every client that enters the store is treated like a VIP by providing an experience unique to Ralph Lauren.

Guarantee all sales associates are utilizing technology and applications to protect existing clients while simultaneously growing the RLS client base.

People & Development

Coach and mentor all employees to achieve optimal results.

Build bench strength for future talent, as well as succession planning for current store employees.

Merchandising & Presentation

Provide consistent feedback to buyers and planners identifying all areas of opportunity.

Understand and place a high priority on respecting and upholding presentation standards, consistent with Ralph Lauren’s desired image and character.

Ensure store environments are set up to be the silent sales associate in the store, telling compelling and inspiring stories of who we are as a brand.

Store Operations & Inventory Management

Direct the execution of all strategies and programs, assuring that they support Ralph Lauren’s sales, marketing, and profit objectives including Gross Margin.

Establish and uphold all store processes and procedures.

Achieve store shrink goals and maintain and implement both new and existing asset protection procedures.

P&L Ownership

Ensure effective people and development systems are set up to drive employee engagement.

• Key metrics are Internal and Time to Fill rates, Employee Engagement and Enablement scores, and turnover rates.

Manage selling expenses and achieve payroll percent targets.

Salary range: $100,000 - $125,000 annually, Relevant work experience preferred

Strong computer skills preferred: Word, Excel, PowerPoint, Workday, and Outlook

Ability to maneuver around the sales floor, stock/dressing room, cashwrap and office; work around/with chemicals, lift up to 30 lbs. and climb moderately utilizing a ladder as trained under RL Health & Safety guidelines

Ability to operate the register, stand, move and walk for multiple hours

Strong business acumen.

Enthusiasm and ability to build and maintain an environment consistent with RL lifestyle philosophy.

Ability to guide individuals toward goal achievement using negotiation, teamwork, motivation and staff development skills.

Strong communication and interpersonal skills.