Gaming Partnership Specialist
Job Summary
This role is responsible for executing and reporting on active global (gaming) partnerships as well as developing and executing future partnership plans. Working closely with stakeholders in both the global Personal Systems Consumer & Gaming Marketing team as well as all HP’s regional teams is essential, both to streamline the execution of partnerships plans and to report on those plans to HP stakeholders and partners.
Experience in and strong familiarity with the consumer technology, hardware, and gaming industry as well as the key players within them, will enable this role to identify and engage with the right partners at the right time based on HP’s strategy and objectives.
Responsibilities
- Plays a vital role in the execution of (gaming) partnerships by working closely with global and regional stakeholders on the creation, delivery, and reporting of partnership elements.
- Assists with nurturing HP’s existing partner relationships, identifying the most impactful projects that drive business growth and enhance brand presence for HP while also creating value for the partner.
- Identifies, evaluates, and helps onboard new partners who align with HP’s objectives, and drives the development of partnership proposals.
- Maintains monitoring partnership performance by collecting relevant data, results, and feedback to judge the impact of past and potential future partnerships, as well as to optimize current collaborations.
- Collects relevant data to create impactful reports for HP stakeholders and active partners based on both HP’s KPI’s and the contractual obligations to the partner.
- Leads product seeding activities and reports on their impact.
- Aids in managing select marketing expenditure, partner funding, and forecasting, and helps ensure adherence to the set budget.
- Meets regularly with HP stakeholders to share progress on active and potential partnerships to align with HP’s business objectives.
- Follows industry trends, competitor activities, and partner activations to identify new partnership opportunities.
Requirements
- Minimum of 3 years of experience in partnerships, marketing, and/or communications, preferably in the consumer technology, hardware, or gaming industry.
- Strong familiarity with the gaming industry, including key publishers, developers, game intellectual property, and the current esports landscape.
- Proven project management and organizational skills, with the ability to coordinate multiple workstreams, timelines, approvals, and deliverables across internal teams and external partners.
- Comfortable working cross-functionally in a fast-paced, matrixed organization.
- Excellent written and verbal communication skills.
- Experience with global partnership marketing, including co-marketing activations, product seeding, and campaign execution across digital, social, retail, and events is preferred.
Qualifications
- Recommended Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
- Typically has 4-7 years of work experience, preferably in marketing, partner, sales, industry, channel, or a related field or an advanced degree with 3-5 years of work experience.
Skills
- Agile Methodology
- Business Development
- Business Marketing
- Business Strategies
- Business To Business Channel Management
- Channel Sales
- Demand Generation
- Digital Marketing
- Go-to-Market Strategy
- Key Performance Indicators (KPIs)
- Marketing
- Marketing Communications
- Marketing Management
- Marketing Strategies
- New Product Development
- Product Management
- Product Marketing
- Salesforce
- Social Media
- Cross-Org Skills
- Effective Communication
- Results Orientation
- Learning Agility
- Digital Fluency
- Customer Centricity
Benefits
The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. HP offers a comprehensive benefits package for this position, including:
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure 11 paid holidays
- Additional flexible paid vacation and sick leave (US benefits overview [https://hpbenefits.ce.alight.com/])