Full Time Tourism Administrator

This position requires broad knowledge in a general professional or technical field, normally acquired through four years of college resulting in a bachelor’s degree or equivalent.

About the role

• Develops, coordinates and implements strategic marketing, communications and promotional initiatives for Visit Grand Prairie to increase destination awareness, visitor engagement and tourism growth.
• Manages destination marketing efforts across digital platforms, social media, website, public relations, content development, advertising support and multimedia campaigns while ensuring consistency with the Visit Grand Prairie brand and Marketing Plan.
• Supports the promotion of Grand Prairie as a premier destination for leisure travel, sports tourism, meetings, events and group travel markets through creative storytelling, digital engagement, public relations and collaborative marketing initiatives.

Responsibilities

• Manages Visit Grand Prairie digital platforms, including website content, social media channels, blogs, e-newsletters, and targeted marketing campaigns.
• Develops and maintains annual content calendars featuring destination-focused content, promotions, events, photography, and video assets tailored to tourism audiences, including leisure, sports, meetings, SMERF, and group travel markets.
• Creates, curates, and manages engaging content for social media platforms, including graphics, photography, video, reels, stories, blogs, and promotional campaigns while ensuring brand consistency and audience engagement.
• Maintains organized digital asset management systems, including photography, video, graphics, and marketing files.
• Tracks and evaluates marketing performance through analytics and reporting tools, including website traffic, campaign metrics, social media insights, and return on investment (ROI).
• Represents Visit Grand Prairie at conferences, conventions, trade shows, community events, and tourism-related functions as needed, including overnight travel.

Requirements

• Education: Bachelor's Degree or equivalent.
• Experience: Over one year up to and including two years.
• Licenses: Valid Driver's License required.

Skills

• Knowledge of destination marketing, tourism promotion, public relations and digital marketing strategies.
• Knowledge of social media management, content creation, branding and audience engagement techniques.
• Experience with website content management systems (CMS), email marketing platforms and digital analytics tools such as Google Analytics and social media reporting platforms.
• Experience with graphic design, photography and video editing software including Adobe Creative Suite, Canva or similar programs.
• Strong written and verbal communication skills with the ability to create compelling marketing and promotional content.
• Ability to manage multiple projects and deadlines in a fast-paced environment while maintaining attention to detail and organization.
• Ability to build and maintain effective working relationships with tourism partners, media representatives, community stakeholders and the public.

Benefits

• Not specified.

Pay

• Not specified.

Schedule

• Not specified.