Freelance Social Media Strategist - Pharma

What You'll Do

• Develop social strategies for patient and HCP audiences that align to brand, business, and engagement KPIs
• Assess a brand's competitive social landscape and turn it into channel strategy, content pillars, and measurement recommendations
• Advise on page setup, verification, and launch sequencing for Rx brands, and help navigate unclear or inconsistent platform policies for pharma use cases
• Build MLR-ready content workflows: templates, review checkpoints, fair-balance and ISI conventions, AE/product-quality-complaint escalation, and comment moderation
• Define a measurement framework that connects native social analytics with GA4 — UTM governance, taxonomy, dashboards, KPI reporting
• Support an org-level social playbook covering governance, workflows, escalation, and archiving
• Recommend practical AI-assisted workflows for social listening, content tagging, and reporting — within regulatory, privacy, and confidentiality constraints

Requirements

• 5+ years in social media strategy, including 2-3+ years on prescription pharmaceutical, biologic, or regulated healthcare brands (agency or in-house)
• Hands-on experience launching or managing Rx brand social properties on Meta, LinkedIn, Instagram, YouTube, or similar
• Working fluency in FDA/OPDP promotional rules, fair balance, MLR review, AE/PQC escalation, and patient/HCP audience separation — you're doing this already, not learning it on the job
• Strong writing, documentation, and client-facing presentation skills

Bonus Points

• If You Have Existing support or escalation relationships with Meta, LinkedIn, or other platform teams
• If You Have Built social playbooks, launch checklists, or MLR-ready content systems before
• If You Have Supported both patient and HCP communities with platform-specific nuance
• If You Have Used AI tools for social listening, tagging, analytics summaries, or workflow automation

Pay

Since this is a freelance position, there will be no benefits.

Schedule

Since this is a freelance position, there will be no benefits.